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Do Your Clients Think They Don't Need Your Product?

By: Stephanie O'Brien Tuesday March 14, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Public relations, Lead nurture, Social media, Branding

Do Your Clients Think They Don't Need Your Product?

Are you selling something your clients know they want? Or are you offering a cure for a disease they don't know they have? A little while ago, I was scrolling through my Twitter feed, and I came across this gem from Calvin and Hobbes: It reminded me of a recent conversation I'd had with one of my clients when I suggested that she change the name of a chapter in her course. Why did I want her to change it? Because her potential clients don't know that they need the mindset she was describing. And if they don't know they need... Read More


One Selling Point You Should NOT Use in Your Marketing

By: Stephanie O'Brien Tuesday March 7, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Lead nurture, Social media

One Selling Point You Should NOT Use in Your Marketing

When you're describing your product and how it helps your clients, there's one "selling point" that you should seldom or never use: "Why you should/shouldn't X". Seriously, this is a sale-killer. "Why you should never do __"... "why it's vital to __ after each meal"... "why every business needs __"... those are all examples of phrases that DON'T belong in your emails, sales pages, blog posts, and other marketing materials. Why is "why you should/shouldn't" such a bad phrase? I'm going to be a hypocrite for a minute here, and... Read More


A Harsh Truth Every Business Owner Needs to Understand

By: Stephanie O'Brien Tuesday February 28, 2017 comments Tags: Marketing, Copywriting, Lead attraction, Mindset, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Public relations, Lead nurture, Social media

A Harsh Truth Every Business Owner Needs to Understand

When I teach people how to describe their services, or when I write their materials for them, I often end up having to tell them a certain harsh truth: Unless they know you personally, your potential clients probably don't care about the things you care about. You know these things are important. I know they're important. But your clients don't know, and therefore, they don't care. At least, not until you give them a reason to care. Here are three things your clients don't care about as much as you might think. 1. Your... Read More


How to Concentrate For Long Periods Without Getting Distracted

By: Stephanie O'Brien Tuesday February 21, 2017 comments Tags: product creation, Time management, Copywriting, Blogging, Article creation, Mindset, Motivation, Email marketing, product launch, Content marketing, Webinar

How to Concentrate For Long Periods Without Getting Distracted

In today's distraction-packed world, it can be a challenge to focus on one task for a protracted period of time. You're just getting into the groove, your train of thought is leaving the station, and you're ready to be productive... and then an email comes in, someone messages you on Facebook, or you think of something else that has to be done, and the next thing you know, you've lost half an hour. Now, not only are you behind schedule, but you're wasting even MORE time on mentally kicking yourself! This challenge comes up a lot in... Read More


Avoid Losing Leads by Using the Scavenger Hunt Principle of Marketing

By: Stephanie O'Brien Tuesday February 14, 2017 comments Tags: Marketing, Copywriting, Blogging, Client attraction, Email marketing, product launch, Content marketing, Public relations, Business planning, Lead nurture, Social media

Avoid Losing Leads by Using the Scavenger Hunt Principle of Marketing

Are you giving your leads the best possible chance of becoming customers, or are you needlessly losing them somewhere along the way? The answer to that question partly depends on how well you use the "Scavenger Hunt" principle when creating your sales funnel. What is the Scavenger Hunt principle? As kids - or as adults - you may have played a game where one person made and hid a series of clues, and the others had to find them. Each clue led to the location of the next clue. Sometimes, if you were lucky - or unlucky, depending... Read More


Why the Golden Rule Might Not be Best for Your Business, and a Better Way to Strengthen Your Relationships

By: Stephanie O'Brien Tuesday February 7, 2017 comments Tags: team building, Mindset, Customer Service, Public relations, leadership

Why the Golden Rule Might Not be Best for Your Business, and a Better Way to Strengthen Your Relationships

You've probably heard about the Golden Rule: do unto others as you want them to do unto you. In other words, treat other people the way you want to be treated. In many ways, the Golden Rule is invaluable. It reminds us to treat others with the same care, respect and fairness that we ourselves desire, and to think twice when we're tempted to do something unkind or inequitable. But if it's used blindly, it can actually work AGAINST our relationships with our customers, business contacts, families and friends. Let me give you an... Read More


´╗┐Should You Outline Your Marketing Materials, or Fly by the Seat of Your Pants?

By: Stephanie O'Brien Tuesday January 31, 2017 comments Tags: Marketing, product creation, Copywriting, Blogging, Article creation, Client attraction, About me page, Email marketing, Content marketing, Webinar

´╗┐Should You Outline Your Marketing Materials, or Fly by the Seat of Your Pants?

For every writer, whether in the field of fiction or nonfiction, there's an important question that needs to be asked: "Should I outline my material before I write it, or fly by the seat of my pants?" If you write blog posts, web pages, articles, video scripts, sales pages, training programs, courses, or ebooks for your business, this question will probably come up for you. Both methods have their merits. Flying by the seat of your pants - or "pantsing", to use a more concise and funnier-sounding term - allows for a greater degree of... Read More


Will Other Businesses Still Promote You, Even if Your Products are Similar to Theirs?

By: Stephanie O'Brien Tuesday January 24, 2017 comments Tags: Marketing, Lead attraction, Client attraction, Email marketing, product launch, Public relations

Will Other Businesses Still Promote You, Even if Your Products are Similar to Theirs?

A couple weeks ago, I recommended to one of my clients that she should seek out other businesses that serve the same audience as she does, and ask them if they'd be willing to tell their audience about her program. In response, she asked me, "But won't they feel that that conflicts with their interests? If we both serve the same audience, won't they be worried that they'll lose customers by offering my program?" Today, I'd like to give you the same answers I gave her, plus some additional information that will help you to find... Read More


A Great CRM System for Virtual Assistants and Marketing Pros

By: Stephanie O'Brien Tuesday January 17, 2017 comments Tags: Marketing, Time management, Email marketing, Customer Service, Business planning, Follow-ups

A Great CRM System for Virtual Assistants and Marketing Pros

For a Virtual Assistant or marketing professional, finding the right Customer Relationship Management software can be a frustrating challenge but when you succeed, it will make your life SO much easier. Without a good CRM system, you have a LOT of extra work on your hands. Keeping track of multiple email conversations, passing the right information on to your clients in an efficient and organized way, booking appointments and informing your client, sharing files, sending emails, and keeping tabs on all your tasks it can get overwhelming! ... Read More


A 1-Second Exercise to Break Free From Overwhelm, Helplessness and Stress

By: Stephanie O'Brien Tuesday January 10, 2017 comments Tags: Time management, Mindset, Inspiration, Customer Service, Public relations

A 1-Second Exercise to Break Free From Overwhelm, Helplessness and Stress

Do you sometimes feel like you're drowning beneath a flood of demands on your time? Maybe your inbox is overflowing, and each new email feels like a new obligation that you have to meet, no matter how vast your existing to-do list is. Maybe you've been blessed with an influx of client projects, but you haven't been miraculously gifted with an extra five hours a day to accommodate them all. Or maybe you're the go-to person every time someone has a task they want completed, and you never really feel like you can say "no". The... Read More



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