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5 Business Lessons From the Ocean's Impact Zone

By: Stephanie Tuesday July 25, 2017 comments Tags: Time management, Mindset, leadership, Business planning

5 Business Lessons From the Ocean's Impact Zone

If you've ever surfed, boogieboarded, or even just swam in the ocean when the waves were large enough to curl over on themselves, you probably know that the impact zone can be one of the scariest places on Earth. If you've been too busy working on your business to tangle with the surf or to look up the phrase "impact zone", it's the part of the ocean where a sufficiently large swell of water flattens out vertically, curls forward, and then slams down in an explosion that instantly transforms soft water into a hard wall of white... Read More


Why Highly Educated People Often Struggle to Make Sales

By: Stephanie Tuesday July 18, 2017 comments Tags: Marketing, Copywriting, Public speaking, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Public relations, Lead nurture, Social media, Website design, Video marketing, Referral marketing

Why Highly Educated People Often Struggle to Make Sales

If you're a highly intelligent, educated person, you probably have a special challenge when it comes to making sales. You explain your offering to your client, you tell them what you'll help them do, and you give them a list of the things they'll get... ...but instead of getting as excited as you thought they would, and immediately taking action to purchase a product they obviously need, they go blank-eyed and seem to lose all interest. They might ask you "What does that mean?", give a neutrally polite "that's interesting", or tell... Read More


How to Make Time For Two Businesses or Careers at Once

By: Stephanie Tuesday July 11, 2017 comments Tags: Time management, Mindset, Motivation, Inspiration, Business planning

How to Make Time For Two Businesses or Careers at Once

For many people, running their own business isn't the first step they take in their breadwinning endeavours. You may have an existing job that you want to keep until your business takes off, or to keep indefinitely if you like it enough. Even if you have entirely traded working as an employee for being your own boss, you may find that you have two sets of talents that are disparate enough to warrant two separate businesses. For example, I love helping business owners to connect with more of the clients who need them, and I'm also... Read More


7 Tips for Telling People Things They Don't Want to Hear

By: Stephanie Tuesday July 4, 2017 comments Tags: Mindset, Customer Service, Public relations, leadership, Customer retention

7 Tips for Telling People Things They Don't Want to Hear

Sometimes, you need to tell people things they don't want to hear. This is especially true if you're a coach, and it's your job to tell people when you see them sabotaging themselves, or you notice that they have a false belief that's holding them back. This situation can also come up if someone has an unreasonable expectation or request, or you see someone spreading information that they sincerely believe, but that you know is inaccurate in a way that could harm someone if they acted upon it. Some people are receptive to... Read More


Should You Say What You're Thinking, Or Not?

By: Stephanie Tuesday June 27, 2017 comments Tags: Lead attraction, Mindset, Inspiration, Public speaking, Client attraction, Email marketing, Content marketing, Public relations, Branding, Video marketing

Should You Say What You're Thinking, Or Not?

I recently had an interesting experience on an art site, and it reminded me of an important principle that applies to both your business and your life in general. I was reading a comic by one of my favorite artists, and I thought about making a comment. I typed something I thought was fitting and funny... and then paused. I found myself asking, Should I post this? Does it add enough to the conversation, or is it just more internet noise? This person already gets a lot of comments on her art. In the end, I decided to post it,... Read More


Why Your Referral Partners Don't Send You Clients, and How to Change That

By: Stephanie Tuesday June 20, 2017 comments Tags: Referral marketing, team building, Time management, Lead attraction, Client attraction

Why Your Referral Partners Don't Send You Clients, and How to Change That

How many times have you formed a referral partnership, affiliate partnership, or strategic alliance, only for nothing to ever come of it? You probably know the familiar line: "If I meet anyone who needs you, I'll mention you to them." You and the other person probably mean it when you say it... so why does it so seldom translate into actual referrals? Today, I'm going to share six reasons why many referral partnerships don't make you money, and what to do about it. Here's why many referral partnerships produce few or no... Read More


How to Track Submission Form Leads and Phone Leads on Your Website

Tuesday June 13, 2017 comments Tags: Marketing, Website design

How to Track Submission Form Leads and Phone Leads on Your Website

Many people try to get clients through their website, only to end up wasting money and losing leads because they don't know how to track and validate those leads properly. If you want a good return on your website marketing investment, you need to know where your best leads are coming from, which parts of your website are inducing them to contact you, and which parts of the site aren't getting results and need to be improved. The trouble with that is, the process can seem very complicated and technical when you don't know how to do it, and... Read More


10 Video Marketing Mistakes that Annoy Your Audience and Kill Your Sales

By: Stephanie Tuesday June 6, 2017 comments Tags: Video marketing, Marketing, Lead attraction, Public speaking, Client attraction, product launch, Content marketing, Lead nurture, Social media

10 Video Marketing Mistakes that Annoy Your Audience and Kill Your Sales

‚Äč When you make a marketing video, are people watching the whole thing, and are they reaching the end of the video with a desire to take the next step? Or are they clicking away and forgetting about it the moment its over or, even worse, giving up on it halfway through and leaving? Today, Im going to share 10 classic mistakes Ive seen people make in their marketing videos, and how to avoid boring your viewers into abandoning your videos. Mistake #1: Not getting to the point IMMEDIATELY. Yes, your animated logo is cool. No,... Read More


A Simple Way to go from Exhausted to Energetic in Your Business

By: Stephanie Tuesday May 30, 2017 comments Tags: Time management, Mindset, Motivation, Inspiration, Leadership

A Simple Way to go from Exhausted to Energetic in Your Business

Do you feel like you're dragging yourself through each day, just trying to make it through to the end of your to-do list, and often running out of time or energy before you run out of tasks? I've been there, SO many times, because I was making the same mistake that all too many of us are taught to make from a very early age. Thankfully, I'm getting better at avoiding it, but there are still days when I need reminders about why this happens and how NOT to slide back into that crippling trap. Today, I stumbled upon one such reminder: a... Read More


Should You Sign Up for That Business Event or Training Course?

By: Stephanie Tuesday May 23, 2017 comments Tags: Time management, Mindset, leadership, Business planning

Should You Sign Up for That Business Event or Training Course?

If you've ever attended a business event that included an offer, you probably know the experience. The host or a guest speaker gets on stage, gives a presentation that impresses you with great information, and then, after giving you a list of facts that makes it clear how crazy you'd be not to do as they say, they finally do it: They make an offer. The list of bonuses is as long as your arm. The price tag is high, but the value of the offering is way higher. And this is touted asthe thing that will bring you from where you are to... Read More



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