Blog

Today's blog post is written by Hisham Wyne. We could all use more coaching. - Richard Thaler The world is a noisy place. The chaos of everyday life, the cacophony of the city, and even the muted chatter around you can all contribute to a distracted mind. The modern world with all its developments and conveniences can also be a place where you cannot even hear yourself think. A Helping Hand There are some people who cannot function well in the midst of all the auditory and visual noise. They get sidetracked, lose focus,... Read More

One day, an ad appeared in the sidebar of a site I was browsing, and I couldn't help but stare at it. Not out of curiosity or desire, but out of the same kind of incredulous fascination one might feel if they were walking in a desert that had only one tree, and saw that a car had somehow managed to crash into that tree. It was just that improbably bad. The headline in particular caught my eye: "The only site that gets you a girl". There are so many things wrong with this ad. Let's take a moment to break it down. Problem #1: For... Read More

After several months of contacting leads for Realtors, I've come to a disturbing conclusion: a lot of lead generation systems just aren't very good. Between the duplicates and stale leads and formatting problems (oh, my!), it was a lot of time, work and expense for not a lot of good leads. I decided it was time for me to use that experience to help business owners, especially Realtors, to determine whether their lead system is actually doing its job, or if it's time to find a better one. If you'd like to find outwhether your lead generation... Read More

If you get coupons in your mailbox, you might have seen this one recently: Image credit: Foodology.ca If you're anything like my family and I, your reaction was probably something like this: "Ummm, what? What's beyond meat?" "Something unexpected? What would I not expect to have in a burger? If I don't expect it to be in the burger, I probably don't WANT it to be in the burger." "Are they seriously advertising the fact that they're being dodgy about what's in their burger?" "It's human meat, isn't it?" "Frell me, they're... Read More

Getting leads is an essential part of any business. Realtors especially tend to pay a hefty sum for lead generation.But many business owners don't know what to look for in a lead generation system, so they end up spending thousands of dollars and getting little or no results. Today, two members of my referral network will reveal why many lead generation solutions don't get results, and which factors and features you should look for when you're choosing a lead generation system. Jeff and Chris will also explain how to tell warm and... Read More

I recently read a sales page that perfectly exemplified how important it is to put the right information in your marketing materials - because this page definitely didn't. Let's see if you can spot the problem before I point it out. This sales page informed me that: 1. Their CBD oil wasproduced using a cold method of CO2 extraction, which produces the highest quality and best flavor. 2. The oil was quality tested and analyzed using cutting-edge equipment. 3. It was safe and ethically sourced. 4. It was 100% natural,... Read More

By Josh Wardini Since the beginning of time, marketing has been the bedrock of any successful business venture. With the advent of the internet and the digital age, things have changed drastically. These days, digital marketing is perhaps the most effective form of marketing, and many online retailers like Amazon and even Newegg are jumping on the bandwagon. Of the various types of digital marketing available, video marketing is possibly the most essential and impressionable. Either through an aggressive video marketing... Read More

Do you ever wonder how to get potential clients' attention, what to say in your marketing materials to turn casual viewers into clients, and why some potential clients walk away even though they need your services? In this six-minute video, I reveal all of that and more in an interview with Jeff Bloom from 360 Degrees to Success. Click the video below to watch the interview! If you want to hear the full 20-minute interview, please visit www.libertyneverstartagain.net and sign up for the seminar series in which... Read More

If you host webinars, give live presentations, have an "About Me" page on your site, or otherwise share your story with your audience, I have a question for you: Do you share your raw, real story, warts and all? Or do you present a pretty, polished version for fear of making people uncomfortable or making yourself look bad? A few years ago, I met a business owner who faced that conundrum. She'd been abused, had lived on the streets, and had struggled to support herself. Since then, she'd become a six-figure business owner, and she... Read More

Have you ever read an "About Me" page that looked and felt like an entry in an encyclopedia, or listened to a webinar presenter share a backstory that made you wonder why they were telling you all of this? Now, here's a better question: did you read or listen to the whole thing, or did you get bored and click away from the page partway through? Some bios inspire their audiences to contact you, or encourage them to buy your services. Others attempt to show the company's or presenter's credibility, but are too dry or irrelevant to get... Read More