Blog

If you use networking events as a way to meet potential clients and referral sources, you've probably found that you spend a lot of time talking to people who don't follow up, sending follow-up calls and emails that go unanswered, and giving out business cards that vanish intoother people's shoeboxes, never to be seen again. The unfortunate truth is, most people go to networking events to try to promote their own business, not to hire or send clients to other businesses. On top of that, even if they have the intention to send you clients,... Read More

The first month of the New Year just ended, and as we continue this new chapter in our businesses and lives, many of us will be reflecting on the strategies we use to grow our companies and attract clients. If your strategies include content marketing, particularly social media marketing, this is a perfect time to look at a trend I've noticed in the strategies two different industries use, and how they impact the level of engagement these industries get on Twitter. In particular, I'm talking about the #Business hashtag... Read More

If you've tried to use networking to get more referrals, you've probably experienced something like this: You spend time and gas money to drive to an event, give your elevator speech, listen to everyone else'selevator pitches, exchange business cards, give and receive promises that if I meet someone who needs you, Ill send them your way, hopefully follow up with your potential referral network members, and then... nothing happens. You try again next week, because maybe repetition is the key. You give the same pitch everyone's already... Read More

Today's blog post is written by Hisham Wyne. We could all use more coaching. - Richard Thaler The world is a noisy place. The chaos of everyday life, the cacophony of the city, and even the muted chatter around you can all contribute to a distracted mind. The modern world with all its developments and conveniences can also be a place where you cannot even hear yourself think. A Helping Hand There are some people who cannot function well in the midst of all the auditory and visual noise. They get sidetracked, lose focus,... Read More

One day, an ad appeared in the sidebar of a site I was browsing, and I couldn't help but stare at it. Not out of curiosity or desire, but out of the same kind of incredulous fascination one might feel if they were walking in a desert that had only one tree, and saw that a car had somehow managed to crash into that tree. It was just that improbably bad. The headline in particular caught my eye: "The only site that gets you a girl". There are so many things wrong with this ad. Let's take a moment to break it down. Problem #1: For... Read More

After several months of contacting leads for Realtors, I've come to a disturbing conclusion: a lot of lead generation systems just aren't very good. Between the duplicates and stale leads and formatting problems (oh, my!), it was a lot of time, work and expense for not a lot of good leads. I decided it was time for me to use that experience to help business owners, especially Realtors, to determine whether their lead system is actually doing its job, or if it's time to find a better one. If you'd like to find outwhether your lead... Read More

If you get coupons in your mailbox, you might have seen this one recently: Image credit: Foodology.ca If you're anything like my family and I, your reaction was probably something like this: "Ummm, what? What's beyond meat?" "Something unexpected? What would I not expect to have in a burger? If I don't expect it to be in the burger, I probably don't WANT it to be in the burger." "Are they seriously advertising the fact that they're being dodgy about what's in their burger?" "It's human meat, isn't it?" "Frell me, they're... Read More

Getting leads is an essential part of any business. Realtors especially tend to pay a hefty sum for lead generation.But many business owners don't know what to look for in a lead generation system, so they end up spending thousands of dollars and getting little or no results. Today, two members of my referral network will reveal why many lead generation solutions don't get results, and which factors and features you should look for when you're choosing a lead generation system. Jeff and Chris will also explain how to tell warm and... Read More

I recently read a sales page that perfectly exemplified how important it is to put the right information in your marketing materials - because this page definitely didn't. Let's see if you can spot the problem before I point it out. This sales page informed me that: 1. Their CBD oil wasproduced using a cold method of CO2 extraction, which produces the highest quality and best flavor. 2. The oil was quality tested and analyzed using cutting-edge equipment. 3. It was safe and ethically sourced. 4. It was 100% natural,... Read More

By Josh Wardini Since the beginning of time, marketing has been the bedrock of any successful business venture. With the advent of the internet and the digital age, things have changed drastically. These days, digital marketing is perhaps the most effective form of marketing, and many online retailers like Amazon and even Newegg are jumping on the bandwagon. Of the various types of digital marketing available, video marketing is possibly the most essential and impressionable. Either through an aggressive video marketing... Read More