Blog

How to Capture and Keep Your Customers' Loyalty

By: Stephanie O'Brien Tuesday May 16, 2017 comments Tags: Customer retention, Mindset, product launch, Content marketing, Customer Service, Public relations, Business planning, Lead nurture

How to Capture and Keep Your Customers' Loyalty

Did you know that your best leads and marketing allies are usually your satisfied customers? When someone has used your product or service and loved it, they've a lot more inclined to work with you again, and to recommend you to their friends, than a stranger to your business would be. This is especially important in light of the fact that bringing someone from being a total stranger to becoming a loyal repeat customer and advocate of your business can take a lot of work. You've got to get their attention, hold that attention, earn... Read More


Why the Golden Rule Might Not be Best for Your Business, and a Better Way to Strengthen Your Relationships

By: Stephanie O'Brien Tuesday February 7, 2017 comments Tags: team building, Mindset, Customer Service, Public relations, leadership

Why the Golden Rule Might Not be Best for Your Business, and a Better Way to Strengthen Your Relationships

You've probably heard about the Golden Rule: do unto others as you want them to do unto you. In other words, treat other people the way you want to be treated. In many ways, the Golden Rule is invaluable. It reminds us to treat others with the same care, respect and fairness that we ourselves desire, and to think twice when we're tempted to do something unkind or inequitable. But if it's used blindly, it can actually work AGAINST our relationships with our customers, business contacts, families and friends. Let me give you an... Read More


A Great CRM System for Virtual Assistants and Marketing Pros

By: Stephanie O'Brien Tuesday January 17, 2017 comments Tags: Marketing, Time management, Email marketing, Customer Service, Business planning, Follow-ups

A Great CRM System for Virtual Assistants and Marketing Pros

For a Virtual Assistant or marketing professional, finding the right Customer Relationship Management software can be a frustrating challenge but when you succeed, it will make your life SO much easier. Without a good CRM system, you have a LOT of extra work on your hands. Keeping track of multiple email conversations, passing the right information on to your clients in an efficient and organized way, booking appointments and informing your client, sharing files, sending emails, and keeping tabs on all your tasks it can get overwhelming! ... Read More


A 1-Second Exercise to Break Free From Overwhelm, Helplessness and Stress

By: Stephanie O'Brien Tuesday January 10, 2017 comments Tags: Time management, Mindset, Inspiration, Customer Service, Public relations

A 1-Second Exercise to Break Free From Overwhelm, Helplessness and Stress

Do you sometimes feel like you're drowning beneath a flood of demands on your time? Maybe your inbox is overflowing, and each new email feels like a new obligation that you have to meet, no matter how vast your existing to-do list is. Maybe you've been blessed with an influx of client projects, but you haven't been miraculously gifted with an extra five hours a day to accommodate them all. Or maybe you're the go-to person every time someone has a task they want completed, and you never really feel like you can say "no". The... Read More


What a Meditation Audio Teaches Coaches About How to Help Their Clients

By: Stephanie O'Brien Tuesday December 6, 2016 comments Tags: product creation, Public speaking, Customer Service, Public relations

What a Meditation Audio Teaches Coaches About How to Help Their Clients

Are you equipping your clients to change their lives, or leaving them frustrated and confused? A little while ago, a friend of mine told me about a meditation CD that was supposed to help her improve her life... but instead, it left her bewildered, annoyed, and unable to get any results from it. The problem this CD had is also a pitfall that many coaches risk falling into, so to help you avoid that trap, I wrote a guest article for the International Coach Federation. If you want to make sure that you're equipping ALL of your clients for... Read More


6 Dos and Don'ts to Enroll More Clients Through Conversations

By: Stephanie O'Brien Tuesday October 4, 2016 comments Tags: Marketing, Mindset, Client attraction, Enrollment, Customer Service, Public relations

6 Dos and Don'ts to Enroll More Clients Through Conversations

So you've got a potential client on the phone or in the room with you, and it's time to explore their needs and, if you're a good fit for each other, to inspire them to enroll. You've got a lot of information to convey, and you have to not only keep their interest while conveying it, but also to convey it in a way that makes them want to sign up with you. For some coaches and entrepreneurs, that's easier said than done - so it's a good thing you're reading this article! Today, I'm going to give you six"dos" and "don'ts" for effective... Read More


How to Help Your Team Avoid the 6 Deadly Customer Service Sins

By: Stephanie O'Brien Tuesday September 27, 2016 comments Tags: team building, Time management, Customer Service, Public relations, leadership

How to Help Your Team Avoid the 6 Deadly Customer Service Sins

Customer service is one of the biggest factors in making or breaking a companys reputation. If a customer feels supported, understood and valued by your staff, theyre more likely to trust you, like you, and recommend you to their friends and peers. But if your customer service team ignores or mishandles their questions, it can leave them feeling helpless, frustrated or taken advantage of, and some clients respond to this by covering the internet in negative reviews. Because potential clients often rely on reviews for their buying... Read More


Guest Star Post: What to do When You've Made a Mistake and Your Client is Angry

By: Stephanie O'Brien Friday July 8, 2016 comments Tags: Customer Service, Public relations

Guest Star Post: What to do When You've Made a Mistake and Your Client is Angry

No matter how good you are with people, there's still a chance that you'll make a mistake and your client or business contact will get angry. Maybe you mixed up the time zones and missed a call... maybe there was a misunderstanding that caused them to feel insulted or neglected... maybe they weren't satisfied with the product. Whatever the case, now you need to repair the relationship, and restore the trust and goodwill that you've lost. In today's Guest Star blog post, I'll give you 5 concrete steps you can take to calm down angry... Read More


Guest Star Post: How Sole Proprietors Can Take a Real Vacation Without Losing Business

By: Stephanie O'Brien Friday June 24, 2016 comments Tags: Time management, Customer Service, Public relations, Business planning

Guest Star Post: How Sole Proprietors Can Take a Real Vacation Without Losing Business

When you dont have a team in place, it can be a challenge to take time off from your business. ​Youre the only point of contact between your clients and your company, so if youre planning to disappear for a week or so, some extra preparation is required to make sure you dont disappoint or lose clients. In todays Guest Star blog post, youll discover the important steps you need to take to prepare for your vacation, as well as how to keep getting sales while youre gone without frustrating the people who purchased your... Read More


How to Avoid Losing Subscribers During a Product Launch

By: Stephanie O'Brien Tuesday June 21, 2016 comments Tags: Marketing, Copywriting, Client attraction, Email marketing, product launch, Content marketing, Customer Service, Public relations, Lead nurture

How to Avoid Losing Subscribers During a Product Launch

​If youre like many coaches and entrepreneurs that I know, you send a LOT of emails during your launches. This practice is good for keeping the attention of those who are interested in your current offering, but subscribers who don't want that particular webinar or product might start to get annoyed if they get four emails in one day. In today's blog post, I'll give you a way to avoid that problem, as well as two other pitfalls that email marketers can encounter while launching a product: Problem #1: Your subscribers are... Read More



Categories



Archives


Subscribe

rss