Blog

Why Highly Educated People Often Struggle to Make Sales

By: Stephanie O'Brien Tuesday July 18, 2017 comments Tags: Marketing, Copywriting, Public speaking, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Public relations, Lead nurture, Social media, Website design, Video marketing, Referral marketing

Why Highly Educated People Often Struggle to Make Sales

If you're a highly intelligent, educated person, you probably have a special challenge when it comes to making sales. You explain your offering to your client, you tell them what you'll help them do, and you give them a list of the things they'll get... ...but instead of getting as excited as you thought they would, and immediately taking action to purchase a product they obviously need, they go blank-eyed and seem to lose all interest. They might ask you "What does that mean?", give a neutrally polite "that's interesting", or tell... Read More


7 Tips for Telling People Things They Don't Want to Hear

By: Stephanie O'Brien Tuesday July 4, 2017 comments Tags: Mindset, Customer Service, Public relations, leadership, Customer retention

7 Tips for Telling People Things They Don't Want to Hear

Sometimes, you need to tell people things they don't want to hear. This is especially true if you're a coach, and it's your job to tell people when you see them sabotaging themselves, or you notice that they have a false belief that's holding them back. This situation can also come up if someone has an unreasonable expectation or request, or you see someone spreading information that they sincerely believe, but that you know is inaccurate in a way that could harm someone if they acted upon it. Some people are receptive to... Read More


Should You Say What You're Thinking, Or Not?

By: Stephanie O'Brien Tuesday June 27, 2017 comments Tags: Lead attraction, Mindset, Inspiration, Public speaking, Client attraction, Email marketing, Content marketing, Public relations, Branding, Video marketing

Should You Say What You're Thinking, Or Not?

I recently had an interesting experience on an art site, and it reminded me of an important principle that applies to both your business and your life in general. I was reading a comic by one of my favorite artists, and I thought about making a comment. I typed something I thought was fitting and funny... and then paused. I found myself asking, Should I post this? Does it add enough to the conversation, or is it just more internet noise? This person already gets a lot of comments on her art. In the end, I decided to post it,... Read More


How to Capture and Keep Your Customers' Loyalty

By: Stephanie O'Brien Tuesday May 16, 2017 comments Tags: Customer retention, Mindset, product launch, Content marketing, Customer Service, Public relations, Business planning, Lead nurture

How to Capture and Keep Your Customers' Loyalty

Did you know that your best leads and marketing allies are usually your satisfied customers? When someone has used your product or service and loved it, they've a lot more inclined to work with you again, and to recommend you to their friends, than a stranger to your business would be. This is especially important in light of the fact that bringing someone from being a total stranger to becoming a loyal repeat customer and advocate of your business can take a lot of work. You've got to get their attention, hold that attention, earn... Read More


Is Curiosity Attracting Clients To Your Products, or Pushing Them Away?

By: Stephanie O'Brien Tuesday April 11, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Public relations, Lead nurture, Social media

Is Curiosity Attracting Clients To Your Products, or Pushing Them Away?

When you try to raise curiosity in your potential clients, are you actually getting them interested, or just confusing them and turning them off? There's a right way and a wrong way to build curiosity. I recently participated in a #wattpad4 conversation on Twitter , where fiction authors congregate to discuss their craft. While the conversation was focused on fiction books, one of the participants gave a piece of advice that applies very strongly to marketing: "It's crucial that the opening line be CLEAR. Any questions the... Read More


Do Your Clients Think They Don't Need Your Product?

By: Stephanie O'Brien Tuesday March 14, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Public relations, Lead nurture, Social media, Branding

Do Your Clients Think They Don't Need Your Product?

Are you selling something your clients know they want? Or are you offering a cure for a disease they don't know they have? A little while ago, I was scrolling through my Twitter feed, and I came across this gem from Calvin and Hobbes: It reminded me of a recent conversation I'd had with one of my clients when I suggested that she change the name of a chapter in her course. Why did I want her to change it? Because her potential clients don't know that they need the mindset she was describing. And if they don't know they need... Read More


A Harsh Truth Every Business Owner Needs to Understand

By: Stephanie O'Brien Tuesday February 28, 2017 comments Tags: Marketing, Copywriting, Lead attraction, Mindset, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Public relations, Lead nurture, Social media

A Harsh Truth Every Business Owner Needs to Understand

When I teach people how to describe their services, or when I write their materials for them, I often end up having to tell them a certain harsh truth: Unless they know you personally, your potential clients probably don't care about the things you care about. You know these things are important. I know they're important. But your clients don't know, and therefore, they don't care. At least, not until you give them a reason to care. Here are three things your clients don't care about as much as you might think. 1. Your... Read More


Avoid Losing Leads by Using the Scavenger Hunt Principle of Marketing

By: Stephanie O'Brien Tuesday February 14, 2017 comments Tags: Marketing, Copywriting, Blogging, Client attraction, Email marketing, product launch, Content marketing, Public relations, Business planning, Lead nurture, Social media

Avoid Losing Leads by Using the Scavenger Hunt Principle of Marketing

Are you giving your leads the best possible chance of becoming customers, or are you needlessly losing them somewhere along the way? The answer to that question partly depends on how well you use the "Scavenger Hunt" principle when creating your sales funnel. What is the Scavenger Hunt principle? As kids - or as adults - you may have played a game where one person made and hid a series of clues, and the others had to find them. Each clue led to the location of the next clue. Sometimes, if you were lucky - or unlucky, depending... Read More


Why the Golden Rule Might Not be Best for Your Business, and a Better Way to Strengthen Your Relationships

By: Stephanie O'Brien Tuesday February 7, 2017 comments Tags: team building, Mindset, Customer Service, Public relations, leadership

Why the Golden Rule Might Not be Best for Your Business, and a Better Way to Strengthen Your Relationships

You've probably heard about the Golden Rule: do unto others as you want them to do unto you. In other words, treat other people the way you want to be treated. In many ways, the Golden Rule is invaluable. It reminds us to treat others with the same care, respect and fairness that we ourselves desire, and to think twice when we're tempted to do something unkind or inequitable. But if it's used blindly, it can actually work AGAINST our relationships with our customers, business contacts, families and friends. Let me give you an... Read More


Will Other Businesses Still Promote You, Even if Your Products are Similar to Theirs?

By: Stephanie O'Brien Tuesday January 24, 2017 comments Tags: Marketing, Lead attraction, Client attraction, Email marketing, product launch, Public relations

Will Other Businesses Still Promote You, Even if Your Products are Similar to Theirs?

A couple weeks ago, I recommended to one of my clients that she should seek out other businesses that serve the same audience as she does, and ask them if they'd be willing to tell their audience about her program. In response, she asked me, "But won't they feel that that conflicts with their interests? If we both serve the same audience, won't they be worried that they'll lose customers by offering my program?" Today, I'd like to give you the same answers I gave her, plus some additional information that will help you to find... Read More



Categories



Archives


Subscribe

rss