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Infographic - Reaching Your Audience With Video Marketing

Tuesday June 26, 2018 comments Tags: Marketing, Lead attraction, Client attraction, Social media, Video marketing, Content marketing, Lead nurture, Branding

Infographic - Reaching Your Audience With Video Marketing

By Josh Wardini Since the beginning of time, marketing has been the bedrock of any successful business venture. With the advent of the internet and the digital age, things have changed drastically. These days, digital marketing is perhaps the most effective form of marketing, and many online retailers like Amazon and even Newegg are jumping on the bandwagon. Of the various types of digital marketing available, video marketing is possibly the most essential and impressionable. Either through an aggressive video marketing... Read More


Should You Share Your Ugly Past With Your Potential Clients?

By: Stephanie Tuesday May 15, 2018 comments Tags: Marketing, Copywriting, Lead attraction, Mindset, Inspiration, Public speaking, Client attraction, About me page, product launch, Content marketing, Webinar, Enrollment, Public relations, Social media, Website design, Video marketing

Should You Share Your Ugly Past With Your Potential Clients?

If you host webinars, give live presentations, have an "About Me" page on your site, or otherwise share your story with your audience, I have a question for you: Do you share your raw, real story, warts and all? Or do you present a pretty, polished version for fear of making people uncomfortable or making yourself look bad? A few years ago, I met a business owner who faced that conundrum. She'd been abused, had lived on the streets, and had struggled to support herself. Since then, she'd become a six-figure business owner, and she... Read More


DON'T Use This Teaching Point in Your Content Marketing if You Want to Get Clients

By: Stephanie Tuesday December 26, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Public relations, Lead nurture, Social media, Video marketing

DON'T Use This Teaching Point in Your Content Marketing if You Want to Get Clients

When I receive a proposal for a guest post or evaluate a client's education-based marketing, there's one mistake that will make me say "can't publish, must revise" faster than almost any other. A mistake that wastes your audience's time, and will make you look useless in the eyes of your potential clients. That mistake is saying "learn how to X", "research how to Y", or "figure out how to Z". Why is this type of teaching point so unacceptable? Imagine if you were sitting in math class, and your teacher said, "Now figure out how... Read More


Why Highly Educated People Often Struggle to Make Sales

By: Stephanie Tuesday July 18, 2017 comments Tags: Marketing, Copywriting, Public speaking, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Public relations, Lead nurture, Social media, Website design, Video marketing, Referral marketing

Why Highly Educated People Often Struggle to Make Sales

If you're a highly intelligent, educated person, you probably have a special challenge when it comes to making sales. You explain your offering to your client, you tell them what you'll help them do, and you give them a list of the things they'll get... ...but instead of getting as excited as you thought they would, and immediately taking action to purchase a product they obviously need, they go blank-eyed and seem to lose all interest. They might ask you "What does that mean?", give a neutrally polite "that's interesting", or tell... Read More


Should You Say What You're Thinking, Or Not?

By: Stephanie Tuesday June 27, 2017 comments Tags: Lead attraction, Mindset, Inspiration, Public speaking, Client attraction, Email marketing, Content marketing, Public relations, Branding, Video marketing

Should You Say What You're Thinking, Or Not?

I recently had an interesting experience on an art site, and it reminded me of an important principle that applies to both your business and your life in general. I was reading a comic by one of my favorite artists, and I thought about making a comment. I typed something I thought was fitting and funny... and then paused. I found myself asking, Should I post this? Does it add enough to the conversation, or is it just more internet noise? This person already gets a lot of comments on her art. In the end, I decided to post it,... Read More


10 Video Marketing Mistakes that Annoy Your Audience and Kill Your Sales

By: Stephanie Tuesday June 6, 2017 comments Tags: Video marketing, Marketing, Lead attraction, Public speaking, Client attraction, product launch, Content marketing, Lead nurture, Social media

10 Video Marketing Mistakes that Annoy Your Audience and Kill Your Sales

‚Äč When you make a marketing video, are people watching the whole thing, and are they reaching the end of the video with a desire to take the next step? Or are they clicking away and forgetting about it the moment its over or, even worse, giving up on it halfway through and leaving? Today, Im going to share 10 classic mistakes Ive seen people make in their marketing videos, and how to avoid boring your viewers into abandoning your videos. Mistake #1: Not getting to the point IMMEDIATELY. Yes, your animated logo is cool. No,... Read More


How to Create Visual Content for Your Business: A Review of Visme

By: Stephanie Tuesday August 16, 2016 comments Tags: Video marketing, graphic design, Marketing resources, product creation

How to Create Visual Content for Your Business: A Review of Visme

For many coaches, creating visual content like slide presentations and infographics is a daunting proposition. To do it well takes time - and, depending on the complexity of your task, graphic design skills and software that some people don't have. Or so I thought . I was recently invited to test and review a site called Visme , which enables any person of any skill level to quickly and easily create slide presentations, infographics, and more. I tested the system, and this is what I experienced: The first thing Visme... Read More


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