Tired of struggling to make sales and get referrals?
Have you ever tried to explain your product or service to a potential client, only to have them stare at you blankly, give you a polite "that's interesting" or tell you they can't afford it, and end up walking away without making a purchase?
This can be painful and frustrating, especially if you KNOW that the person you're talking to is in desperate need of your help, but they just don't realize it. You know that you could change their lives, make things vastly easier for them, and probably save them a lot of struggle... but you don't know how to help them understand that!
If you can identify with this pain, you're not alone. Countless coaches, entrepreneurs and business owners struggle to get people to buy their products, or even to sign up for their free offerings, because they don't know to make it clear that their ideal clients NEED what they're offering.
If any of these sound familiar, you have a hole in your client attraction system!
Let's see if you can identify with any of these scenarios:
- When you explain your product or service to a potential client, they don't get excited or express interest in making a purchase. Instead, they seem confused, uncomfortable, or uninterested.
- You aren't making as many sales, helping as many people, or enjoying as much income as you want to.
- No matter how many great features you tell them about, or how much value you pack into your offering, people just don't see to see how valuable it is.
- Your friends, satisfied clients and referral partners don't know how to describe your offering, so the people they try to refer to you aren't interested.
- You hear "I can't afford it" or "I don't have time for it" a LOT.
- When you describe what you do, people ask "But what does that mean?", or say "I'm still not sure what you do".
If you often run into those scenarios, there's a good chance that it isn't your product or service that's the problem - it's the way you describe it.
It isn't enough to tell people what you do or what you sell. You need to explain it in terms they understand, resonate with, and are attracted to!
But just having a message isn't enough if nobody hears it.
Once you have your message, you need to have a way to spread it!
Once you know what you want to say to your potential clients, you need to have a way to actually get them to look at your materials. You could have the best website and product in the world, but if nobody knows about them, they won't bring you any clients.
Here are three ways you can get your message in front of the people who need your product:
- Referral partners and affiliates who are already in contact with your ideal clients, and who can promote you to their friends and audience.
- Educational marketing, in which you attract clients and show them your expertise by giving them valuable information that they're already looking for.
- Guest starring on established shows, stages, blogs, and other platforms that your ideal clients are watching.
You may be thinking, "That's a nice list, but it's easier said than done! I don't have time to look for referral partners and affiliates, or to create a lot of content on top of all the other things I'm doing in my business. And even if I did have the time, I wouldn't know how. And even if I DID have the time and know-how, I just don't want to!"
That's a totally understandable response - we'd all rather spend our time on the things that we love and excel at, and that bring us the most profit. The good news, doing that is actually the most effective way to run your business!
The bad news is, if you don't do any of the things that are required to bring in clients, you won't have any clients with whom to do the work you really love.
That's why I've teamed up with attorney and JV expert Matthew Radin to give you an easy-to-use, step-by-step walkthrough for creating a marketing message that brings you sales and referral partners, and for getting those partners to actually promote you instead of sending you referrals "if I happen to find someone".
You'll get all this and more in our new ebook, Get More Referrals and Make More Sales: How to Get Your Referral Marketing Done For You, and Turn More Leads Into Paying Clients.
In this value-packed ebook, you'll discover:
- How to make people eager to hire you or buy your product, by explaining your offering in ways that spark their interest.
- How to choose great referral partners who will frequently send your ideal clients to you, so you get more hot leads with less work.
- Which types of business to partner with in order to increase your incoming referrals, commissions from making referrals, and passive income.
- How to choose what product to offer or what field to work in, if you haven't already.
- How to identify the audience that's the most likely to buy from you, so you don't waste your time and money marketing to the wrong people.
- Why certain attributes of your ideal client, like their age and income level, have a big impact on how you should market to them, even if those attributes don't affect whether or not they need your product.
- How to deal with, or even preempt, the dreaded "I can't afford it" objection.
- What to say to a client who thinks they don't have time for your product or program.
- How to make yourself stand out in your field, so your ideal clients choose you instead of your competition.
- How to empower your referral partners to send you clients, so you don't lose leads because your partners didn't know the best ways to send people to you.
- How to form groups of referral partners, so you get a steady stream of referrals from multiple people, instead of sporadic referrals from people who may or may not remember you when they meet someone who needs you.
- How to determine what marketing materials you need in order to take people from not knowing you exist to being ready to make a purchase.
- And much more!
And that's not all! When you purchase this ebook, you'll also get a FREE 15-minute consultation with me, so we can explore your goals and I can help you determine what you need to do to bring in clients.
This information is easily worth hundreds of dollars, and that's what it would cost you to hire a business coach or consultant to tell you these things. But that's not what you'll pay. You won't even pay ONE hundred dollars.
You can get all this valuable knowledge for just $19.99.
That's less than the price of a nice dinner, and think how many of those you'll be able to afford when your client attraction system is doing its job!
If you're ready to start attracting more clients and referral partners, and to create future-proof wealth that will keep coming in even if you retire, get sick or take a vacation, just click the button below to get your copy today!
What people are saying about Stephanie O'Brien and Matthew Radin:
Working with Stephanie improved our conversion rates!
My company has been working with Stephanie since 2013, and we’ve been thrilled by the speed and quality of her service.
Stephanie is great at crafting short, powerful emails that generate high open and click-through rates. For example, one of her recent emails brought us 200 leads for a high-ticket product, from 3,600 click-throughs.
She really captures the voice of the person she’s writing for, so the emails sound natural and welcoming, and she follows directions very well. She displays great attention to detail, and has often offered suggestions and observations that improved our marketing results.
She responds quickly to our requests, and consistently delivers by the deadlines we agree upon. All in all, we are very happy with her copywriting services.
Bottom line: should you hire her? No… we want her all for ourselves. ;)
- Nick Bogatin, Director of Marketing
When I first met Stephanie, I was getting some clients through my website, but not as many as I wanted. My main problem was that I didn't know how to describe my services in writing in a way that my clients responded to.
Stephanie rewrote much of my website, and within a couple weeks of applying her changes, I'd already given 2 client estimates in January, and I've never given estimates in January before.
I am very pleased with Stephanie's work, skill and knowledge, and I will be hiring only her for future work as our website is constantly changing.
My review rating is 5 STARS+"
- Tom Grosh, lawn care and landscaping expert. www.groshslawnservice.com
Stephanie is a very talented copywriter who does a fabulous job of capturing the voice and feel of speaking to your avatar client.
I have hired her for several launches, all of which had conversions in the tens of thousands. If you're looking for a skilled copywriter, you can count on Stephanie to be professional, reliable, quick, and effective.
- Jennifer Jimenez, health and wellness expert. www.vibranthealthyliving.com
"I love that Matthew Radin's Liberty company took the time to customize my sales funnel for my real estate business and help me recruit two new agents for my team. With the Network Management Organization, I was able to create new income streams while focusing most of my time on my Primary Business, i.e., selling real estate. With this new focus I was able to generate over $140,000 in commissions over the last four months. Thanks, Liberty!"
Ready to get more clients, make a bigger difference in the world, and enjoy the lifestyle of your dreams?
The information you need is right here. Click the button below to get your copy.