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What is a Coaching Program, and How is it More Valuable Than Coaching Sessions?

By: Stephanie Tuesday October 6, 2020 comments Tags: product creation, Client attraction, Customer Service, Business planning

What is a Coaching Program, and How is it More Valuable Than Coaching Sessions?

What is the difference between a coaching program and a series of coaching sessions that aren’t part of a program? A fellow coach recently asked me this, and I thought it was a very good question. To my knowledge, there is no official consensus regarding what differentiates a program from any other type of coaching, and there are different ways to structure a program. But there are some criteria that I find useful for making the distinction. In this article, I'll explain what those criteria are, and how they can make coaching... Read More


How to Use Your Past Experience to Create a Bio that Gets Clients

By: Stephanie Tuesday September 1, 2020 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, About me page, product launch, Public relations, Branding, Website design

How to Use Your Past Experience to Create a Bio that Gets Clients

Have you ever read a bio or "about me" page that made you think "Ugh... I feel like I'm reading an encyclopedia. You were founded in that town, you've been in business for that many years, wheeee..." Or maybe you found yourself wondering, "What do the three other jobs you've worked in, your fishing hobby, and your cats have to do with everything else on this website? I mean, I guess they give us a thing or two in common, but they don't really tell me why you're qualified to do what you're doing now." And have you ever wondered... o ... Read More


How do I Lay Out the Content for my Group Coaching Program?

By: Stephanie Tuesday August 4, 2020 comments Tags: Business planning, product creation

How do I Lay Out the Content for my Group Coaching Program?

A coach recently asked me, "How do you lay out the information you'll include in your group coaching program?" This can be a tricky process for a coach; if you're used to structuring your coaching around your client's questions and a two-way dialogue, organizing your information into a step-by-step curriculum without that feedback might be new territory for you. But it CAN be easy, once you know the basic principles. In this video, I describe the simple method I use to organize the information for my coaching programs, and for any other... Read More


How do I Stop Being Disorganized, and Get My Important Tasks Done?

By: Stephanie Tuesday July 7, 2020 comments Tags: Time management, Business planning, Customer retention, Customer Service, Public relations

How do I Stop Being Disorganized, and Get My Important Tasks Done?

Do you find yourself missing appointments, forgetting tasks, losing track of leads, or getting in trouble because a commitment slipped through the cracks? It happens to a lot of people. In fact, I've had people tell me they WILL NOT book calls more than 2 weeks out because nobody keeps the appointment. But as I told them: when I make an appointment, barring call-killing technological difficulties, I WILL keep it, because I have a system that makes sure I stay organized . In this video, I share the specific strategies I use... Read More


Is Your Marketing Missing Its Most Important Ingredient?

By: Stephanie Tuesday June 2, 2020 comments

Is Your Marketing Missing Its Most Important Ingredient?

Once in a while, I stumble across a sales page that looks so doomed that I have to tell you what went wrong, so you won't make the same mistake its creators did. This page had a lot of the ingredients that a sales page needs to have in order to inspire people to buy, but it was missing its most important ingredient . As a result, there was NO chance I was going to buy anything without some additional work and explanation on the page owners' part. If you want to know how to avoid this sale-killing mistake, watch this 5-minute... Read More


What Bonuses and Handouts Should You Include in Your Group Coaching Program?

By: Stephanie Tuesday May 5, 2020 comments Tags: product creation, Business planning

What Bonuses and Handouts Should You Include in Your Group Coaching Program?

If you're anything like me, when you create a group coaching program, you want your clients to LOVE it. You want to change their lives, blow their socks of, and inspire them to refer their friends and family to you! One of the best ways to do that is by helping them to get the result they desire with as little time, guesswork and effort as possible. And a great way to accomplish that is to give them handouts and bonuses that make it easier to get that result, or that do some of their work for them. That's the good news. The BAD news is,... Read More


How to Define and Describe the Transformation Your Coaching Creates

By: Stephanie Tuesday April 7, 2020 comments Tags: Marketing, product creation, Client attraction, product launch, Enrollment, Business planning, Branding

How to Define and Describe the Transformation Your Coaching Creates

A coach recently asked me, "How do you nail down the transformation you create in your group coaching program?" This is an excellent question, and it's very important for you to know the answer before you start designing your program. It's also essential for attracting clients, because people aren't looking for videos, coaching calls or PDFs; they're looking for a way to change a specific part of their lives! When you know exactly what kind of transformation you create for your clients, you can laser-focus your program on the exact... Read More


How to Deliver Your Group Coaching Program

By: Stephanie Tuesday March 3, 2020 comments Tags: product creation, Business planning

How to Deliver Your Group Coaching Program

In a few recent blog posts, I discussed how to outline your group coaching program , an important mistake coaches should avoid when creating that outline, and what to do if you don't think you have enough material for a group coaching program. Today, I'm going to share the next step in your program creation process: deciding how to deliver your program. Should you use group coaching calls? Pre-recorded curricula? A combination of both? In the video below, I'll give you some guidelines that will help you decide which is best for you... Read More


Why Clients Shut Down When You Describe What You Do

By: Stephanie Tuesday February 4, 2020 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Enrollment, Sales

Why Clients Shut Down When You Describe What You Do

When you make promises in your marketing, or talk about the problems you solve for your clients, it's important to be both clear and compelling. If your promises or "problem I solve" statements are too vague, your potential clients will be left thinking things like... "That kind of sounds good in theory, but I'm not sure exactly what I'm going to get out of this, and I don't feel like taking a lot of time to find out." "I don't think I have the problem she's talking about. Or maybe I do a little, but I don't think it's causing... Read More


How Selling to Too Wide an Audience Can Make Your Clients Angry

By: Stephanie Tuesday January 7, 2020 comments Tags: Marketing, product creation, Copywriting, Lead attraction, Client attraction, product launch, Business planning, Branding

How Selling to Too Wide an Audience Can Make Your Clients Angry

Happy New Year! As we start 2020, one way to set yourself up for success is to make sure you're marketing to the right people - and that you aren't marketing to people who will be justifiably angry with you if you sell them your product or services. When I talk about marketing to the right people, I don't just mean picking a niche by age, gender, marital status, and whether or not they have kids. In this blog post, I'm going to share an example of how bad audience selection left me ticked off at a coach who'd enrolled me into his program,... Read More



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