Blog

Are you waiting to sell your expertise until your offer, knowledge or course is “perfect”? It can be tempting to hold off until you’re SURE. Sure you’ve included all the information. Sure your clients won’t be disappointed. Sure your offer is as good as the other ones on the market, if not better. Sure you won’t fail. While other coaches are serving clients, you’re getting ready to serve them. While others are making mistakes, getting feedback, and improving, you’re waiting for a guarantee that you won’t make... Read More

New Year's Day is fast approaching. For some people, 2021 will be the year when they reach some of their most cherished goals; for others, it will be just one more year of the same old struggles. Which type of person will you be? Obviously, we all want to be the first type. So to help you accomplish that, I made a quick video with some specific, actionable tips you can use to achieve your goals in the coming year, and every year afterward. What goals are you working to achieve? I'd love to hear from you in the... Read More

Do you ever worry about what kind of person you'll become when you make a lot of money, or about the impact your rise to wealth will have on other people? So many of us grow up with messages that tell us rich people are bad, and that it's greedy and evil to have a lot of money. "Eat the rich." "Power corrupts." "They're leaving so little for the rest of us." Message after message - some subtle, some overt. Of course, in some cases it's true. Some people have made a fortune by exploiting other people and refusing to contribute their... Read More

When you're creating videos for your coaching, training or marketing, should you use an audio with informational slides, or record a video of yourself speaking? The answer is, it depends on what kind of video you're creating. In this 2-minute video, I'll explain the pros and cons of slide videos vs. 'talking head' videos, and give you guidelines that will help you determine which type you should use for each part of your coaching and marketing. If you have any questions, orif you'd like to learn more about how to... Read More

What is the difference between a coaching program and a series of coaching sessions that aren’t part of a program? A fellow coach recently asked me this, and I thought it was a very good question. To my knowledge, there is no official consensus regarding what differentiates a program from any other type of coaching, and there are different ways to structure a program. But there are some criteria that I find useful for making the distinction. In this article, I'll explain what those criteria are, and how they can make coaching... Read More

Have you ever read a bio or "about me" page that made you think "Ugh... I feel like I'm reading an encyclopedia. You were founded in that town, you've been in business for that many years, wheeee..." Or maybe you found yourself wondering, "What do the three other jobs you've worked in, your fishing hobby, and your cats have to do with everything else on this website? I mean, I guess they give us a thing or two in common, but they don't really tell me why you're qualified to do what you're doing now." And have you ever wondered... o ... Read More

A coach recently asked me, "How do you lay out the information you'll include in your group coaching program?" This can be a tricky process for a coach; if you're used to structuring your coaching around your client's questions and a two-way dialogue, organizing your information into a step-by-step curriculum without that feedback might be new territory for you. But it CAN be easy, once you know the basic principles. In this video, I describe the simple method I use to organize the information for my coaching programs, and for any other... Read More

Do you find yourself missing appointments, forgetting tasks, losing track of leads, or getting in trouble because a commitment slipped through the cracks? It happens to a lot of people. In fact, I've had people tell me they WILL NOT book calls more than 2 weeks out because nobody keeps the appointment. But as I told them: when I make an appointment, barring call-killing technological difficulties, I WILL keep it, because I have a system that makes sure I stay organized . In this video, I share the specific strategies I use... Read More

Once in a while, I stumble across a sales page that looks so doomed that I have to tell you what went wrong, so you won't make the same mistake its creators did. This page had a lot of the ingredients that a sales page needs to have in order to inspire people to buy, but it was missing its most important ingredient . As a result, there was NO chance I was going to buy anything without some additional work and explanation on the page owners' part. If you want to know how to avoid this sale-killing mistake, watch this 5-minute... Read More

If you're anything like me, when you create a group coaching program, you want your clients to LOVE it. You want to change their lives, blow their socks of, and inspire them to refer their friends and family to you! One of the best ways to do that is by helping them to get the result they desire with as little time, guesswork and effort as possible. And a great way to accomplish that is to give them handouts and bonuses that make it easier to get that result, or that do some of their work for them. That's the good news. The BAD news is,... Read More