Blog

A coach recently asked me, "How do you nail down the transformation you create in your group coaching program?" This is an excellent question, and it's very important for you to know the answer before you start designing your program. It's also essential for attracting clients, because people aren't looking for videos, coaching calls or PDFs; they're looking for a way to change a specific part of their lives! When you know exactly what kind of transformation you create for your clients, you can laser-focus your program on the exact... Read More

In a few recent blog posts, I discussed how to outline your group coaching program , an important mistake coaches should avoid when creating that outline, and what to do if you don't think you have enough material for a group coaching program. Today, I'm going to share the next step in your program creation process: deciding how to deliver your program. Should you use group coaching calls? Pre-recorded curricula? A combination of both? In the video below, I'll give you some guidelines that will help you decide which is best for you... Read More

When you make promises in your marketing, or talk about the problems you solve for your clients, it's important to be both clear and compelling. If your promises or "problem I solve" statements are too vague, your potential clients will be left thinking things like... "That kind of sounds good in theory, but I'm not sure exactly what I'm going to get out of this, and I don't feel like taking a lot of time to find out." "I don't think I have the problem she's talking about. Or maybe I do a little, but I don't think it's causing... Read More

Happy New Year! As we start 2020, one way to set yourself up for success is to make sure you're marketing to the right people - and that you aren't marketing to people who will be justifiably angry with you if you sell them your product or services. When I talk about marketing to the right people, I don't just mean picking a niche by age, gender, marital status, and whether or not they have kids. In this blog post, I'm going to share an example of how bad audience selection left me ticked off at a coach who'd enrolled me into his program,... Read More

If you want to create lasting financial freedom, so you can spend your time doing what you WANT to do instead of what you HAVE to do, I have something special for you. In my latest article, which was recently featured on onCOREventures' website, I reveal: 1. The key factors a business NEEDS to have before you can use it to create financial freedom. 2. How the decision to rent or own real estate can mean the difference between retiring with enough money to last for the rest of your life, or having to keep working long after you were... Read More

When coaches who are used to working one-on-one start to create their first group program, some of them worry that they don't have enough material to build a full curriculum. They get held up by doubts, such as, "I normally get a lot of my coaching material by listening to my clients and offering guidance based on what they said. How can I pull together enough information to make a full course without the client's active input?" In this video, I'll give you a quick, simple method for overcoming this obstacle. By the time you're done this... Read More

If you've created a successful business by coaching clients one-on-one, you might have reached the point where you're ready to make a bigger impact, change more lives, and earn exponentially more income by no longer letting your number of clients be limited by the number of hours in a day. I'm talking about creating a group coaching program that can serve dozens or even HUNDREDS of clients at the same time, which not only multiplies your impact and earnings, but also gives your clients the opportunity to interact, give each other... Read More

If you've been in business for any length of time, you've probably had this happen to you at least once: You were talking to a client who sounded like a great fit, and you both realized that this person needed your product. You directed them to your sales page, invited them to book a call, or otherwise encouraged them to take the next step... only for them to respond with the words some businesspeople have come to dread: "I'll think about it." If you've heard this more than a couple times, it probably makes your heart sink, because... Read More

Sometimes when I watch other business owners describe their product or service, the descriptionleaves me thinking, "Wow... not only does that NOT make me want your product, but it actually makes me feel LESS inclined to explore your offer." Other times, I can see how it might be useful, or why the product is of high quality, but I'm not really convinced that I need it. Why? Often, it's because their marketing failed a simple yet powerful litmus test that determines whether they're speaking about the right things to get their potential... Read More

How many hours have you spent attending networking events, giving elevator speeches, and following up with people, only to get few or no clients as a result? And how many clients have you referred to other business owners, only to get no payment or reciprocal referrals in return - or, even worse, to lose the client entirely? The old ways of networking just aren't as effective anymore. If you want to get more referrals, and get paid for the referrals you make when the rules of your industry allow, you need to use a different strategy. In... Read More