Blog

Do you ever have days when life feels bad and out of control, even if you feel like you know better than to see it that way? Today, Im sharing a short poem that can help you regain your positive perspective and your sense of hope and control, by using an unusual method to reframe your thoughts. Read the inspiring poem here ... Read More

Sometimes, when I'm helping life coaches to attract more clients, they ask me, "Do I really need an ideal client? "My services could help ANYONE - why do I have to limit myself to only a few people, and leave the rest out?" The answer is a bit counterintuitive. You see, while it might SEEM like marketing to more people would bring you more clients , the truth is, the broader you make your marketing, the FEWER people respond to it. By trying to help everyone, you actually end up helping almost no one at all. Im talking from... Read More

There are few things more frustrating than putting a lot of work into growing your email list, only to watch it shrink again over the next few weeks. In todays Guest Star blog post, Ill reveal 3 mistakes coaches make that cause their readers to opt out from their newsletters, and what you can do instead so that your subscribers stay happy, engaged, and eager to enroll. Click here to read the article ... Read More

Few phrases are more discouraging, and trigger coaches to make more mistakes, than "I can't afford it". These words make it sound like the conversation is over, and they can even imply that your services aren't worth the prices you charge. This can set off any number of fears and insecurities, and often leads coaches to react in a way that costs them not only that sale, but other sales that they could have made in the future. But the good news is, it doesn't have to be the end of the conversation. In fact, "I can't afford it"... Read More

Last December, I discovered a method of selling on stage that was completely different from anything I'd ever experienced. I was at Thrive Academy's Client Attraction Summit, and I expected them to use the standard selling model of "make an offer, and ask the audience to make a snap decision and rush to the back of the room". And why shouldn't they? That's how everyone else I'd learned from does it, and if you don't give your clients a reason to sign up right away, they'll put off the decision forever. But that wasn't what they... Read More

Have you ever given your client every logical reason in the world to buy from you, only to have them walk away? This situation can be incredibly frustrating and bewildering for a coach - especially if you're a naturally logical person like me. But it's also completely natural. Here's a principle that I want you to memorize, because it affects every aspect of the client attraction process: People make their buying decisions emotionally first, then justify them with logic. Chances are, if your potential clients are... Read More

Do you sometimes avoid taking risks that could grow your business, because youre afraid of failing? Or have youfailed recently, and found yourself afraid of repeating the experience? In todays Guest Star blog post, Sharla Jacobs will tell you about a time when she made a painful and frightening mistake, and shell reveal how you can handle these experiences in a way helps you build your courage and connection with people, recover from the trauma, and face healthy risks fearlessly in the future. Click here to read the... Read More

A few month ago, a friend of mine asked me, Whats positive about the marketplace? Maybe I'm right or wrong, but I believe there is a lot of politics to the marketplace, and though competition may be positive, I feel sometimes there is a lot of competitive power, greed or whatever one might call it, causing me to shy away from the market and its concepts. I'm afraid of the business world. Many people feel that way. They want to serve clients, but theyre afraid to sell their skills or charge what theyre worth, because when they... Read More

Are you afraid that if you let your emotions take the steering wheel, something bad will happen to you or your business? For many of us, our culture, family or experiencehas taught us that emotions are dangerous, unreliable and wrong. Were trained to live from our heads, and to ignore any emotion that contradicts what we think weshould be feeling. I know I've done this to myself on many occasions, and pretty much always regretted it! The trouble is, any emotion you ignore doesnt go away; it just gets stronger. It goes underground,... Read More

Do you know what one of your most important yet undervalued advantages is when it comes to getting more clients? It's YOU . A few years ago, I was watching one of my first-ever marketing videos. Multiple experts were featured in this web summit, but one of them instantly caught my eye as she sashayed, shimmying, onto the stage in a beautiful blue-green shoulder-baring top. Her name was Vrinda Normand, and she's a marketing expert who revels in the fact that she's also a belly dancer. Her intro was unconventional, it flew in the face of the... Read More