Blog

In last week's blog post , I told you how, by choosing and specializing in a specific niche, you can make yourself stand out in your industry. This week, I'll tell you what you can do if you have a diverse skill set that makes it tempting to focus on multiple niches instead of narrowing it down. Why focus all your skills into one niche? Aside from the 4 reasons I gave you last week, there is the question of what you want to be known for. Do you want to be known for multiple good-but-not-groundbreaking products in... Read More

Have you ever found yourself fleeing to social media in order to escape a stubbornly blank blog page? In this week's Guest Star post,Olsy Sorokina will reveal 6 ways you can turn your social media retreat into a treasure trove of ideas for new blog posts. Click here to discover them. ... Read More

Did you know that you can set yourself apart as a coach, attract more clients, AND make your job easier, at the same time? In last week's blog post , I told you how you can make yourself stand out by turningyour knowledge into a proven, repeatable system. This week, I'm going to tell you how you can... make yourself more visible raise your value in your clients' eyes make your coaching easier for you and more beneficial to your clients, and improve the effectiveness of your marketing ...all by using one simple... Read More

Do you ever look at a professional athlete's salary and think, "If they can get paid that much to play with a ball, why am I making so little money?" It's a complaint I've seen many times. So this week, Duct Tape Marketing and I decided it was time to explain the REAL reasons why athletes get paid so much, and to reveal how YOU can use their secrets to build massive wealth. Click here to discover their secrets ... Read More

There are a LOT of life coaches out there. Coaching is the fastest-growing 6-figure business model in the world today, so it's no surprise that a lot of people join the industry every year. Because of this, setting yourself apart from the sea of other coaches is one of the first and most important challenges you must face if you want to attract and serve more clients. Over the next few weeks, I'm going to give you 4 strategies you can use to stand out as an expert, attract more clients, serve those clients more effectively, and get... Read More

Have you ever responded to a clientsobjection by trying to talk them into seeing things from your point of view? Overcoming objections is a popular technique in the sales industry, but a very hazardous one. When you use it, instead of showing your client that you understand them and are interested in their needs and experiences, you imply that your viewpoint and agenda are more important to you than theirs. You also run the risk of making them feel like youre telling them thattheyre wrong, and that their experiences and... Read More

One of the first and most important steps in designing a group program is discovering what your clients most want to learn. When you're in a hurry to get your first program out on the market, it can be tempting to skip this step. But if you do that, there's a danger that you'll spend a lot of time, energy and money to create a product that no one wants to buy. So how can you find out what your clients want, so you're sure that what you're creating is something people want to buy? Here are a few options: 1. Create a poll. If you have... Read More