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How to Find Out What Makes Your Coaching Unique

By: Stephanie Tuesday October 5, 2021 comments Tags: Marketing, Copywriting, Lead attraction, Mindset, Inspiration, Client attraction, Business planning

How to Find Out What Makes Your Coaching Unique

When you look at all the other coaches in your field, it can be easy to feel like you don't have what it takes to stand out and get clients. There are so many experts for your clients to choose from, and some of them probably have bigger followings, fancier graphics, and more experience than you. So why SHOULD the clients who need the results you and these other coaches offer choose you over them? In this video, I provide some specific, practical questions you can use to identify your unique strengths, so you can discover - and show your... Read More


The Business-Changing Benefits of GIVING Referrals

By: Stephanie Tuesday September 7, 2021 comments Tags: Marketing, Lead attraction, Client attraction, Public relations, Referral marketing

The Business-Changing Benefits of GIVING Referrals

We all know about the benefits of receiving referrals. But did you know you can get bigger results for yourself and your clients by GIVING referrals? In today's video, I'm going to explain how you can: 1. Increase your value, authority, and expertise in the eyes of your clients 2. Encourage people to send you referrals 3. Increase your income WITHOUT increasing your workload 4. Make life easier for your clients ...just by making referrals. I'll also give you some strategies for maximizing the number of referrals you get from this... Read More


Will Selling Small Products Help Me Sell High-Ticket Offers?

By: Stephanie Tuesday August 3, 2021 comments Tags: Marketing, product creation, Lead attraction, Client attraction, product launch, Enrollment, Business planning, Sales

Will Selling Small Products Help Me Sell High-Ticket Offers?

"Will selling smaller products help me sell high-ticket offers?" I recently saw this question in a LinkedIn group, and it sparked an interesting discussion about the pros and cons of the strategy. Will the low-ticket item only attract bargain hunters who don't want a high-ticket program? Or will it attract qualified leads who just need a taste of your expertise before they commit to a big purchase? Will buying the lower-priced offer make people more likely to buy your high-ticket package, or will people who buy the smaller item... Read More


Are You Undervaluing Yourself and Confusing Your Clients?

By: Stephanie Tuesday July 6, 2021 comments Tags: Marketing, product creation, Copywriting, Mindset, Motivation, Inspiration, Public speaking, Client attraction, Email marketing, product launch, Content marketing, Enrollment, Public relations, Lead nurture

Are You Undervaluing Yourself and Confusing Your Clients?

Dear Badass, Beautiful Coach... Have you ever had a time when you told your clients about your amazing system or strategy that you KNEW would change their lives... only for them to respond with disinterest or confusion? And do you ever worry that you might not be ENOUGH of an expert, or wonder if your well of knowledge is deep enough to be worth the price you want to charge? In this video, I describe a deceptively simple, yet important truth that many coaches forget, and I explain how forgetting it causes them to confuse their clients,... Read More


Interview with Ely Delaney: How to Save HOURS of Work While Getting Your Clients Better Results

By: Stephanie Thursday June 24, 2021 comments Tags: Marketing, product creation, Time management, Client attraction, Enrollment, Customer Service, Business planning, Business planning, Lead nurture, Follow-ups, Sales

Interview with Ely Delaney: How to Save HOURS of Work While Getting Your Clients Better Results

I recently had a great interview with Ely Delaney, the man who could get hit by a bus today and still be selling his products three years from now. In this interiew, he reveals how he saved himself countless hours on follow-ups and client service, broke the cycle of feast and famine, and got his clients better results in the process! If you want to meet more cool people, including potential clients and strategic partners, please take a minute to connect with Ely Delaney here: https://connectwithely.com/ If... Read More


How to Use Your Past Experience to Create a Bio that Gets Clients

By: Stephanie Tuesday September 1, 2020 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, About me page, product launch, Public relations, Branding, Website design

How to Use Your Past Experience to Create a Bio that Gets Clients

Have you ever read a bio or "about me" page that made you think "Ugh... I feel like I'm reading an encyclopedia. You were founded in that town, you've been in business for that many years, wheeee..." Or maybe you found yourself wondering, "What do the three other jobs you've worked in, your fishing hobby, and your cats have to do with everything else on this website? I mean, I guess they give us a thing or two in common, but they don't really tell me why you're qualified to do what you're doing now." And have you ever wondered... o ... Read More


How to Define and Describe the Transformation Your Coaching Creates

By: Stephanie Tuesday April 7, 2020 comments Tags: Marketing, product creation, Client attraction, product launch, Enrollment, Business planning, Branding

How to Define and Describe the Transformation Your Coaching Creates

A coach recently asked me, "How do you nail down the transformation you create in your group coaching program?" This is an excellent question, and it's very important for you to know the answer before you start designing your program. It's also essential for attracting clients, because people aren't looking for videos, coaching calls or PDFs; they're looking for a way to change a specific part of their lives! When you know exactly what kind of transformation you create for your clients, you can laser-focus your program on the exact... Read More


Why Clients Shut Down When You Describe What You Do

By: Stephanie Tuesday February 4, 2020 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Enrollment, Sales

Why Clients Shut Down When You Describe What You Do

When you make promises in your marketing, or talk about the problems you solve for your clients, it's important to be both clear and compelling. If your promises or "problem I solve" statements are too vague, your potential clients will be left thinking things like... "That kind of sounds good in theory, but I'm not sure exactly what I'm going to get out of this, and I don't feel like taking a lot of time to find out." "I don't think I have the problem she's talking about. Or maybe I do a little, but I don't think it's causing... Read More


How Selling to Too Wide an Audience Can Make Your Clients Angry

By: Stephanie Tuesday January 7, 2020 comments Tags: Marketing, product creation, Copywriting, Lead attraction, Client attraction, product launch, Business planning, Branding

How Selling to Too Wide an Audience Can Make Your Clients Angry

Happy New Year! As we start 2020, one way to set yourself up for success is to make sure you're marketing to the right people - and that you aren't marketing to people who will be justifiably angry with you if you sell them your product or services. When I talk about marketing to the right people, I don't just mean picking a niche by age, gender, marital status, and whether or not they have kids. In this blog post, I'm going to share an example of how bad audience selection left me ticked off at a coach who'd enrolled me into his program,... Read More


Are You Offering Something Your Clients Want? Here's a Quick Litmus Test

By: Stephanie Tuesday August 6, 2019 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Social media, Branding, Website design, Video marketing, Sales

Are You Offering Something Your Clients Want? Here's a Quick Litmus Test

Sometimes when I watch other business owners describe their product or service, the descriptionleaves me thinking, "Wow... not only does that NOT make me want your product, but it actually makes me feel LESS inclined to explore your offer." Other times, I can see how it might be useful, or why the product is of high quality, but I'm not really convinced that I need it. Why? Often, it's because their marketing failed a simple yet powerful litmus test that determines whether they're speaking about the right things to get their potential... Read More



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