Blog

When you look at all the other coaches in your field, it can be easy to feel like you don't have what it takes to stand out and get clients. There are so many experts for your clients to choose from, and some of them probably have bigger followings, fancier graphics, and more experience than you. So why SHOULD the clients who need the results you and these other coaches offer choose you over them? In this video, I provide some specific, practical questions you can use to identify your unique strengths, so you can discover - and show your... Read More

We all know about the benefits of receiving referrals. But did you know you can get bigger results for yourself and your clients by GIVING referrals? In today's video, I'm going to explain how you can: 1. Increase your value, authority, and expertise in the eyes of your clients 2. Encourage people to send you referrals 3. Increase your income WITHOUT increasing your workload 4. Make life easier for your clients ...just by making referrals. I'll also give you some strategies for maximizing the number of referrals you get from this... Read More

"Will selling smaller products help me sell high-ticket offers?" I recently saw this question in a LinkedIn group, and it sparked an interesting discussion about the pros and cons of the strategy. Will the low-ticket item only attract bargain hunters who don't want a high-ticket program? Or will it attract qualified leads who just need a taste of your expertise before they commit to a big purchase? Will buying the lower-priced offer make people more likely to buy your high-ticket package, or will people who buy the smaller item... Read More

Dear Badass, Beautiful Coach... Have you ever had a time when you told your clients about your amazing system or strategy that you KNEW would change their lives... only for them to respond with disinterest or confusion? And do you ever worry that you might not be ENOUGH of an expert, or wonder if your well of knowledge is deep enough to be worth the price you want to charge? In this video, I describe a deceptively simple, yet important truth that many coaches forget, and I explain how forgetting it causes them to confuse their clients,... Read More

I recently had a great interview with Ely Delaney, the man who could get hit by a bus today and still be selling his products three years from now. In this interiew, he reveals how he saved himself countless hours on follow-ups and client service, broke the cycle of feast and famine, and got his clients better results in the process! If you want to meet more cool people, including potential clients and strategic partners, please take a minute to connect with Ely Delaney here: https://connectwithely.com/ If... Read More

In any given week, how many hours do you spend on sales calls? And if those sales calls are successful, how many additional hours do you spend giving the same teaching points over and over, to one client at a time? When you add all those hours up, it can get to the point where there isn't much time left for the other important things in your business and life, like seeking new leads, keeping up with administrative tasks, finding ways to grow and improve your business, spending time with your loved ones, and enjoying your favorite hobbies. ... Read More

What is the difference between a coaching program and a series of coaching sessions that aren’t part of a program? A fellow coach recently asked me this, and I thought it was a very good question. To my knowledge, there is no official consensus regarding what differentiates a program from any other type of coaching, and there are different ways to structure a program. But there are some criteria that I find useful for making the distinction. In this article, I'll explain what those criteria are, and how they can make coaching... Read More

Have you ever read a bio or "about me" page that made you think "Ugh... I feel like I'm reading an encyclopedia. You were founded in that town, you've been in business for that many years, wheeee..." Or maybe you found yourself wondering, "What do the three other jobs you've worked in, your fishing hobby, and your cats have to do with everything else on this website? I mean, I guess they give us a thing or two in common, but they don't really tell me why you're qualified to do what you're doing now." And have you ever wondered... o ... Read More

A coach recently asked me, "How do you nail down the transformation you create in your group coaching program?" This is an excellent question, and it's very important for you to know the answer before you start designing your program. It's also essential for attracting clients, because people aren't looking for videos, coaching calls or PDFs; they're looking for a way to change a specific part of their lives! When you know exactly what kind of transformation you create for your clients, you can laser-focus your program on the exact... Read More

When you make promises in your marketing, or talk about the problems you solve for your clients, it's important to be both clear and compelling. If your promises or "problem I solve" statements are too vague, your potential clients will be left thinking things like... "That kind of sounds good in theory, but I'm not sure exactly what I'm going to get out of this, and I don't feel like taking a lot of time to find out." "I don't think I have the problem she's talking about. Or maybe I do a little, but I don't think it's causing... Read More