Blog

What do running a business, attracting clients, and moving to a new house have in common? Surprisingly, a lot. In the beginning of June, I moved to a rural area. And it. Was. CHAOS. From playing real-life Tetris with a too-small trailer, to getting stuck with said trailer at the entrance of a field, to getting lost and stranded in the middle of the night, it was a messy and surprisingly instructive comedy of errors. And so, because I'm always trying to help you grow your business and help more people, I decided to share those experiences -... Read More

Do you want more people to buy your coaching? Then you need to help them overcome the fears they may have around working with you. One of the most common fears/objections I hear is: “I already paid for coaching, but I didn’t get the results they promised. I’m worried that I’ll pay a lot of money but not get results, AGAIN.” So if you want to make more sales, AND avoid being the reason someone became discouraged and scared to hire another coach, then you need to do 3 things: 1. Set realistic expectations. Make sure your... Read More

How is coaching like yard care? That’s a question I had to ask myself early in my business, w hen a yard care company asked me for help with their marketing! Most of my training and experience had been focused on working with coaches. So yard care was a whole new creative challenge for me! But these people needed my help, and I knew I could help them. Why? Because there’s a set of principles every business owner, from coaches to yard care specialists, needs in their marketing. Here are 3 of these essential... Read More

“What am I missing in the time I spend on this?” Have you ever asked yourself that question? How many hours have you spent creating your coaching program the long, hard way? And what else could you have accomplished in those hours? How many emails could you have cleared from your inbox in the time it took you to figure out what to write in your program’s first lesson? What precious lifelong memories could you have made with your loved ones, in the time you spent trying to identify and fill gaps in your content? How many... Read More

A friend of mine recently asked me how to connect with more people online. Here are a few strategies I've personally found useful: 1. State what you do concisely and clearly in your profile's "Intro" section. People who are checking out your profile should immediately know who you help and how you help them. Keep it results-oriented; focus on a problem your clients know they have, and/or an outcome they want to create. 2. Post helpful content related to your expertise. This shows people that you have valuable expertise to share,... Read More

Never underestimate the value of building relationships by giving without expectations. I have a friend I’ve been seeing in networking groups for a while. When we talked, I sometimes gave her suggestions, recommendations of people or tools I thought could help her, and invitations to events I thought she’d find valuable. I didn’t think she was in my target audience – I just wanted to help her. One day, she showed up in one of my free masterclasses because she wanted to support me, and I helped her work through some... Read More

You've probably heard that you'd get more clients if you did more video marketing. But if you don't feel confident on camera, or you don't know what to say, it can be a challenge to make yourself create videos for your business AT ALL, much less to make them convert into sales. The good news is, making marketing videos and being confident on camera can be easier than you think. ;) I recently had a wonderful interview with video marketing expert Valerie McTavish. In it, she shared some valuable strategies for being confident and magnetic... Read More

Are you sending friend or connection requests to random people on social media, in hopes of growing your network and getting clients! without having a plan for what you'll do if they accept? Then we've got a problem! Because you're probably spending WAY too much time on your social media marketing, for too little results! Here are two simple strategy adjustments you can use to get more leads on social media, with roughly the same amount of time and work. 1. Focus on connecting with people who've expressed interest in... Read More

It's hard to believe I'm approaching the ten-year anniversary since starting my business! As I look back on this past decade and the lessons it's taught me, one of the things that stands out in my mind is the number of coaching and training programs I've gotten into, and the things that motivated me to sign up for them. Today, I'd like to share a few of those things, because what motivated me to buy those programs might be what motivates your own potential clients to sign up for your offer. I'll also share a mistake I made a couple... Read More

When you're discussing your offer with a potential client, it's important to remember that it isn't just your product or program they're evaluating. They also need to think about how it fits with the rest of their life, and whether they have the time and desire to implement it. All too often, people buy coaching or training programs, only to fail to set aside the time to actually USE those programs to get results. I've been guilty of that a few times myself, and it's certainly made me more selective about what I invest in!... Read More