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When you make promises in your marketing, or talk about the problems you solve for your clients, it's important to be both clear and compelling. If your promises or "problem I solve" statements are too vague, your potential clients will be left thinking things like... "That kind of sounds good in theory, but I'm not sure exactly what I'm going to get out of this, and I don't feel like taking a lot of time to find out." "I don't think I have the problem she's talking about. Or maybe I do a little, but I don't think it's causing... Read More

If you've been in business for any length of time, you've probably had this happen to you at least once: You were talking to a client who sounded like a great fit, and you both realized that this person needed your product. You directed them to your sales page, invited them to book a call, or otherwise encouraged them to take the next step... only for them to respond with the words some businesspeople have come to dread: "I'll think about it." If you've heard this more than a couple times, it probably makes your heart sink, because... Read More

Sometimes when I watch other business owners describe their product or service, the descriptionleaves me thinking, "Wow... not only does that NOT make me want your product, but it actually makes me feel LESS inclined to explore your offer." Other times, I can see how it might be useful, or why the product is of high quality, but I'm not really convinced that I need it. Why? Often, it's because their marketing failed a simple yet powerful litmus test that determines whether they're speaking about the right things to get their potential... Read More

I was planning to write this on Tuesday, but I decided to share it a bit early, becauseI'm celebrating a new accomplishment: I just published a class on SkillShare, called Low-Cost Marketing for Small Businesses and Freelancers ... and for a limited time, you can get it for FREE. In this 68-minute class, you'll discover how small businesses and freelancers can attract leads while spending little or no money on advertising, and convert them into clients without feeling guilty, pushy or salesy. You can access this class, and thousands of... Read More

When clients make a purchase, they like to feel a connection with the person or company they're working with. This is especially true for service-based professions, where your personality and expertise are key factors in the quality of your work, and even more so in fields like coaching, where your interactions arevery personal and sometimes vulnerable for the client. The conversations you have with your prospects, clients, and referral network members will make or break your connection with them, so today I'd like to share a few tips... Read More

When you're having a conversation that you hope will lead to a sale, and it's time to ask for money, what kind of feelings come up? Do you feel confident, happy, and ready to give great value and be paid what you're worth in return? Or do you feel guilty, nervous, and uncomfortable with the idea of asking someone to part with their hard-earned money? For many people, asking for money is a challenge. The media, our peers, the internet, and sometimes our parents tell us that rich people are greedy and bad, and to ask someone for money is... Read More

When you're passionate about helping your clients to overcome their challenges and create the lives of their dreams, one of the most frustrating things you can encounter is a person who DEFINITELY needs your product... but still says "I'm not interested". They said they have the problem you solve. They said they want the outcome you create. And yet, they still said "no"! When this happens, many business owners make a sale-killing mistake: they keep on talking about their product . Even though the person they're talking to just said... Read More

If you're selling a high-end program that costs several thousand dollars or more, one of the best ways to do it is to make your offer on stage during a live event. Live events give you the chance to connect with your audience face to face, and to build trust and rapport with them by educating them and answering their questions directly. I've personally seen Ted McGrath, the author of today's Guest Star blog post, sell multiple packages worth $100,000 dollars in a single presentation. Today, he's going to tell you EXACTLY... Read More