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How Coaches Inspired Me to Buy Their Coaching Programs

By: Stephanie Tuesday March 7, 2023 comments Tags: Marketing, product creation, Copywriting, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Enrollment, Business planning, Sales

How Coaches Inspired Me to Buy Their Coaching Programs

It’s hard to believe I’m approaching the ten-year anniversary since starting my business! As I look back on this past decade and the lessons it’s taught me, one of the things that stands out in my mind is the number of coaching and training programs I’ve gotten into, and the things that motivated me to sign up for them. Today, I’d like to share a few of those things, because what motivated me to buy those programs might be what motivates your own potential clients to sign up for your offer. I’ll also share a mistake I... Read More


Are Time Concerns Stopping Your Clients from Buying?

By: Stephanie Tuesday February 7, 2023 comments Tags: Marketing, Time management, Copywriting, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Enrollment, Lead nurture, Sales

Are Time Concerns Stopping Your Clients from Buying?

When you’re discussing your offer with a potential client, it’s important to remember that it isn’t just your product or program they’re evaluating. They also need to think about how it fits with the rest of their life, and whether they have the time and desire to implement it. All too often, people buy coaching or training programs, only to fail to set aside the time to actually USE those programs to get results. I've been guilty of that a few times myself, and it's certainly made me more selective about what I... Read More


A Coaching Program Creation Mistake that Wastes Your Time and Scares Away Clients

By: Stephanie Tuesday August 2, 2022 comments Tags: product creation, Time management, Copywriting, Mindset, Client attraction, Business planning, Business planning, Sales

A Coaching Program Creation Mistake that Wastes Your Time and Scares Away Clients

Today, I’d like to talk about a mistake some coaches make while creating their offers. This one error can create a load of extra work for you, and can actually scare your clients off of buying your product. That mistake is: overcomplicating things . This is an especially easy trap to fall into if you aren’t confident in your value and the value of your teaching. If you aren’t sure that your coaching is good enough, you might find yourself padding your offer with bonus after bonus (without doing it strategically!) or adding... Read More


The Right and Wrong Ways to Differentiate Yourself From Your Competition

By: Stephanie Tuesday January 4, 2022 comments Tags: Marketing, Copywriting, Lead attraction, Mindset, Client attraction, Email marketing, Content marketing, Enrollment, Public relations, Lead nurture, Sales

The Right and Wrong Ways to Differentiate Yourself From Your Competition

Happy New Year! I hope you're having an amazing start to 2022. As you create, flesh out, or implement your plans for the coming year, one important thing to consider is how you're going to handle situations where your clients are shopping around, or where they've been burned before and they aren't sure how they can tell that you're the real deal. Some people try to steer potential clients away from other coaches in their field by harping on their competitors' bad points, or by trying to claim that they're the only ones getting real... Read More


Will Selling Small Products Help Me Sell High-Ticket Offers?

By: Stephanie Tuesday August 3, 2021 comments Tags: Marketing, product creation, Lead attraction, Client attraction, product launch, Enrollment, Business planning, Sales

Will Selling Small Products Help Me Sell High-Ticket Offers?

"Will selling smaller products help me sell high-ticket offers?" I recently saw this question in a LinkedIn group, and it sparked an interesting discussion about the pros and cons of the strategy. Will the low-ticket item only attract bargain hunters who don't want a high-ticket program? Or will it attract qualified leads who just need a taste of your expertise before they commit to a big purchase? Will buying the lower-priced offer make people more likely to buy your high-ticket package, or will people who buy the smaller item... Read More


Interview with Ely Delaney: How to Save HOURS of Work While Getting Your Clients Better Results

By: Stephanie Thursday June 24, 2021 comments Tags: Marketing, product creation, Time management, Client attraction, Enrollment, Customer Service, Business planning, Business planning, Lead nurture, Follow-ups, Sales

Interview with Ely Delaney: How to Save HOURS of Work While Getting Your Clients Better Results

I recently had a great interview with Ely Delaney, the man who could get hit by a bus today and still be selling his products three years from now. In this interiew, he reveals how he saved himself countless hours on follow-ups and client service, broke the cycle of feast and famine, and got his clients better results in the process! If you want to meet more cool people, including potential clients and strategic partners, please take a minute to connect with Ely Delaney here: https://connectwithely.com/ If... Read More


Interview with Angel Tuccy: How Serving Multiple People at Once Transformed Her Business and Sales

By: Stephanie Thursday June 10, 2021 comments Tags: product creation, Time management, Client attraction, product launch, Enrollment, Customer Service, Business planning, Sales

Interview with Angel Tuccy: How Serving Multiple People at Once Transformed Her Business and Sales

In any given week, how many hours do you spend on sales calls? And if those sales calls are successful, how many additional hours do you spend giving the same teaching points over and over, to one client at a time? When you add all those hours up, it can get to the point where there isn't much time left for the other important things in your business and life, like seeking new leads, keeping up with administrative tasks, finding ways to grow and improve your business, spending time with your loved ones, and enjoying your favorite hobbies. ... Read More


How to Price Your Group Coaching Program

By: Stephanie Tuesday March 2, 2021 comments Tags: product creation, product launch, Business planning, Sales

How to Price Your Group Coaching Program

What should I charge for my coaching program? This is a question that often comes up when people are creating a new program, or rethinking the price of an existing one. In this video, I'll give you some specific, practical guidelines you can use to decide the price of your program, so you can ensure that the price is fair to both you and your clients. Are you rethinking the price of your group program, or creating a new program right now? If so, did this video help you choose your price, or are there still some... Read More


Why Clients Shut Down When You Describe What You Do

By: Stephanie Tuesday February 4, 2020 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Enrollment, Sales

Why Clients Shut Down When You Describe What You Do

When you make promises in your marketing, or talk about the problems you solve for your clients, it's important to be both clear and compelling. If your promises or "problem I solve" statements are too vague, your potential clients will be left thinking things like... "That kind of sounds good in theory, but I'm not sure exactly what I'm going to get out of this, and I don't feel like taking a lot of time to find out." "I don't think I have the problem she's talking about. Or maybe I do a little, but I don't think it's causing... Read More


When I'll Think About It Means I'll Forget About It

By: Stephanie Tuesday September 3, 2019 comments Tags: Mindset, Client attraction, Enrollment, Public relations, Lead nurture, Follow-ups, Sales

When I'll Think About It Means I'll Forget About It

If you've been in business for any length of time, you've probably had this happen to you at least once: You were talking to a client who sounded like a great fit, and you both realized that this person needed your product. You directed them to your sales page, invited them to book a call, or otherwise encouraged them to take the next step... only for them to respond with the words some businesspeople have come to dread: "I'll think about it." If you've heard this more than a couple times, it probably makes your heart sink, because... Read More



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