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The Right and Wrong Ways to Differentiate Yourself From Your Competition
Tuesday January 4, 2022

Happy New Year! I hope you're having an amazing start to 2022. As you create, flesh out, or implement your plans for the coming year, one important thing to consider is how you're going to handle situations where your clients are shopping around, or where they've been burned before and they aren't sure how they can tell that you're the real deal. Some people try to steer potential clients away from other coaches in their field by harping on their competitors' bad points, or by trying to claim that they're the only ones getting real... Read More
Will Selling Small Products Help Me Sell High-Ticket Offers?
Tuesday August 3, 2021

"Will selling smaller products help me sell high-ticket offers?" I recently saw this question in a LinkedIn group, and it sparked an interesting discussion about the pros and cons of the strategy. Will the low-ticket item only attract bargain hunters who don't want a high-ticket program? Or will it attract qualified leads who just need a taste of your expertise before they commit to a big purchase? Will buying the lower-priced offer make people more likely to buy your high-ticket package, or will people who buy the smaller item... Read More
Interview with Ely Delaney: How to Save HOURS of Work While Getting Your Clients Better Results
Thursday June 24, 2021

I recently had a great interview with Ely Delaney, the man who could get hit by a bus today and still be selling his products three years from now. In this interiew, he reveals how he saved himself countless hours on follow-ups and client service, broke the cycle of feast and famine, and got his clients better results in the process! If you want to meet more cool people, including potential clients and strategic partners, please take a minute to connect with Ely Delaney here: https://connectwithely.com/ If... Read More
Interview with Angel Tuccy: How Serving Multiple People at Once Transformed Her Business and Sales
Thursday June 10, 2021

In any given week, how many hours do you spend on sales calls? And if those sales calls are successful, how many additional hours do you spend giving the same teaching points over and over, to one client at a time? When you add all those hours up, it can get to the point where there isn't much time left for the other important things in your business and life, like seeking new leads, keeping up with administrative tasks, finding ways to grow and improve your business, spending time with your loved ones, and enjoying your favorite hobbies. ... Read More
How to Price Your Group Coaching Program
Tuesday March 2, 2021

What should I charge for my coaching program? This is a question that often comes up when people are creating a new program, or rethinking the price of an existing one. In this video, I'll give you some specific, practical guidelines you can use to decide the price of your program, so you can ensure that the price is fair to both you and your clients. Are you rethinking the price of your group program, or creating a new program right now? If so, did this video help you choose your price, or are there still some... Read More
Why Clients Shut Down When You Describe What You Do
Tuesday February 4, 2020

When you make promises in your marketing, or talk about the problems you solve for your clients, it's important to be both clear and compelling. If your promises or "problem I solve" statements are too vague, your potential clients will be left thinking things like... "That kind of sounds good in theory, but I'm not sure exactly what I'm going to get out of this, and I don't feel like taking a lot of time to find out." "I don't think I have the problem she's talking about. Or maybe I do a little, but I don't think it's causing... Read More
When I'll Think About It Means I'll Forget About It
Tuesday September 3, 2019

If you've been in business for any length of time, you've probably had this happen to you at least once: You were talking to a client who sounded like a great fit, and you both realized that this person needed your product. You directed them to your sales page, invited them to book a call, or otherwise encouraged them to take the next step... only for them to respond with the words some businesspeople have come to dread: "I'll think about it." If you've heard this more than a couple times, it probably makes your heart sink, because... Read More
Are You Offering Something Your Clients Want? Here's a Quick Litmus Test
Tuesday August 6, 2019

Sometimes when I watch other business owners describe their product or service, the descriptionleaves me thinking, "Wow... not only does that NOT make me want your product, but it actually makes me feel LESS inclined to explore your offer." Other times, I can see how it might be useful, or why the product is of high quality, but I'm not really convinced that I need it. Why? Often, it's because their marketing failed a simple yet powerful litmus test that determines whether they're speaking about the right things to get their potential... Read More
New Class - Low-Cost Marketing for Small Businesses and Freelancers
Saturday June 1, 2019

I was planning to write this on Tuesday, but I decided to share it a bit early, becauseI'm celebrating a new accomplishment: I just published a class on SkillShare, called Low-Cost Marketing for Small Businesses and Freelancers ... and for a limited time, you can get it for FREE. In this 68-minute class, you'll discover how small businesses and freelancers can attract leads while spending little or no money on advertising, and convert them into clients without feeling guilty, pushy or salesy. You can access this class, and thousands of... Read More
How to Win Your Potential Clients' Trust Through Conversations
Tuesday March 19, 2019

When clients make a purchase, they like to feel a connection with the person or company they're working with. This is especially true for service-based professions, where your personality and expertise are key factors in the quality of your work, and even more so in fields like coaching, where your interactions arevery personal and sometimes vulnerable for the client. The conversations you have with your prospects, clients, and referral network members will make or break your connection with them, so today I'd like to share a few tips... Read More
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