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How to Sell to People Who Didn't Get Results from Coaching Before

By: Stephanie Tuesday June 4, 2024 comments Tags: Marketing, product creation, Lead attraction, Client attraction, Email marketing, Content marketing, Enrollment, Public relations, Sales

How to Sell to People Who Didn't Get Results from Coaching Before

Do you want more people to buy your coaching? Then you need to help them overcome the fears they may have around working with you. One of the most common fears/objections I hear is: “I already paid for coaching, but I didn’t get the results they promised. I’m worried that I’ll pay a lot of money but not get results, AGAIN.” So if you want to make more sales, AND avoid being the reason someone became discouraged and scared to hire another coach, then you need to do 3 things: 1. Set realistic expectations. Make sure your... Read More


How is Coaching Like Yard Care? (3 Essential Marketing Principles for Getting More Clients)

By: Stephanie Tuesday March 5, 2024 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, Content marketing, Enrollment, Social media, Website design

How is Coaching Like Yard Care? (3 Essential Marketing Principles for Getting More Clients)

How is coaching like yard care? That’s a question I had to ask myself early in my business, w hen a yard care company asked me for help with their marketing! Most of my training and experience had been focused on working with coaches. So yard care was a whole new creative challenge for me! But these people needed my help, and I knew I could help them. Why? Because there’s a set of principles every business owner, from coaches to yard care specialists, needs in their marketing. Here are 3 of these essential... Read More


How to Stop Feeling Like an Impostor, and Start Feeling Like an Expert

By: Stephanie Tuesday December 5, 2023 comments Tags: Mindset, Inspiration, Content marketing

How to Stop Feeling Like an Impostor, and Start Feeling Like an Expert

Do you ever compare yourself to more successful and experienced coaches, and wonder why your clients would ever choose you over them? If you do, there’s a pretty good chance that you’re selling yourself short. You're probably more of an expert than you realize! If you want to feel confident, capable, and powerful when you talk about your offer and expertise, instead of feeling insecure and unworthy, I want you to take a couple minutes to watch this video. In it, I share a quick, easy exercise you can use to stop feeling like an... Read More


6 Ways for Coaches to Connect With More People Online

By: Stephanie Tuesday November 7, 2023 comments Tags: Marketing, Client attraction, Content marketing, Public relations, Social media, Networking

6 Ways for Coaches to Connect With More People Online

A friend of mine recently asked me how to connect with more people online. Here are a few strategies I've personally found useful: 1. State what you do concisely and clearly in your profile's "Intro" section. People who are checking out your profile should immediately know who you help and how you help them. Keep it results-oriented; focus on a problem your clients know they have, and/or an outcome they want to create. 2. Post helpful content related to your expertise. This shows people that you have valuable expertise to share,... Read More


Interview with Valerie McTavish: How to Confidently Create Magnetic Marketing Videos

By: Stephanie Tuesday August 1, 2023 comments Tags: Marketing, Lead attraction, Mindset, Public speaking, Client attraction, Content marketing, Lead nurture, Video marketing

Interview with Valerie McTavish: How to Confidently Create Magnetic Marketing Videos

You've probably heard that you'd get more clients if you did more video marketing. But if you don't feel confident on camera, or you don't know what to say, it can be a challenge to make yourself create videos for your business AT ALL, much less to make them convert into sales. The good news is, making marketing videos and being confident on camera can be easier than you think. ;) I recently had a wonderful interview with video marketing expert Valerie McTavish. In it, she shared some valuable strategies for being confident and magnetic... Read More


How Coaches Inspired Me to Buy Their Coaching Programs

By: Stephanie Tuesday March 7, 2023 comments Tags: Marketing, product creation, Copywriting, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Enrollment, Business planning, Sales

How Coaches Inspired Me to Buy Their Coaching Programs

It's hard to believe I'm approaching the ten-year anniversary since starting my business! As I look back on this past decade and the lessons it's taught me, one of the things that stands out in my mind is the number of coaching and training programs I've gotten into, and the things that motivated me to sign up for them. Today, I'd like to share a few of those things, because what motivated me to buy those programs might be what motivates your own potential clients to sign up for your offer. I'll also share a mistake I made a couple... Read More


Are Time Concerns Stopping Your Clients from Buying?

By: Stephanie Tuesday February 7, 2023 comments Tags: Marketing, Time management, Copywriting, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Enrollment, Lead nurture, Sales

Are Time Concerns Stopping Your Clients from Buying?

When you're discussing your offer with a potential client, it's important to remember that it isn't just your product or program they're evaluating. They also need to think about how it fits with the rest of their life, and whether they have the time and desire to implement it. All too often, people buy coaching or training programs, only to fail to set aside the time to actually USE those programs to get results. I've been guilty of that a few times myself, and it's certainly made me more selective about what I invest in!... Read More


5 Ways to Create Loads of Content – Even When You Think You’re Out of Ideas!

By: Stephanie Tuesday April 5, 2022 comments Tags: Marketing, Copywriting, Blogging, Article creation, Client attraction, Email marketing, Content marketing, Business planning, Lead nurture, Social media, Social media

5 Ways to Create Loads of Content – Even When You Think You’re Out of Ideas!

"I try, but I don't feel I have enough content to provide on a regular basis." This is a comment I recently saw from a fellow business owner on Facebook. I know the feeling "“ no matter how much you've learned, all that knowledge can suddenly become strangely elusive when you try to dig bits of it out to share with your audience! Here are 5 strategies I use to overcome that problem: 1. Write down a list of your areas of knowledge. This includes all the problems you help your clients solve, positive outcomes you help them... Read More


The Right and Wrong Ways to Differentiate Yourself From Your Competition

By: Stephanie Tuesday January 4, 2022 comments Tags: Marketing, Copywriting, Lead attraction, Mindset, Client attraction, Email marketing, Content marketing, Enrollment, Public relations, Lead nurture, Sales

The Right and Wrong Ways to Differentiate Yourself From Your Competition

Happy New Year! I hope you're having an amazing start to 2022. As you create, flesh out, or implement your plans for the coming year, one important thing to consider is how you're going to handle situations where your clients are shopping around, or where they've been burned before and they aren't sure how they can tell that you're the real deal. Some people try to steer potential clients away from other coaches in their field by harping on their competitors' bad points, or by trying to claim that they're the only ones getting real... Read More


Are You Undervaluing Yourself and Confusing Your Clients?

By: Stephanie Tuesday July 6, 2021 comments Tags: Marketing, product creation, Copywriting, Mindset, Motivation, Inspiration, Public speaking, Client attraction, Email marketing, product launch, Content marketing, Enrollment, Public relations, Lead nurture

Are You Undervaluing Yourself and Confusing Your Clients?

Dear Badass, Beautiful Coach... Have you ever had a time when you told your clients about your amazing system or strategy that you KNEW would change their lives... only for them to respond with disinterest or confusion? And do you ever worry that you might not be ENOUGH of an expert, or wonder if your well of knowledge is deep enough to be worth the price you want to charge? In this video, I describe a deceptively simple, yet important truth that many coaches forget, and I explain how forgetting it causes them to confuse their clients,... Read More



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