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How to Use Your Past Experience to Create a Bio that Gets Clients

By: Stephanie Tuesday September 1, 2020 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, About me page, product launch, Public relations, Branding, Website design

How to Use Your Past Experience to Create a Bio that Gets Clients

Have you ever read a bio or "about me" page that made you think "Ugh... I feel like I'm reading an encyclopedia. You were founded in that town, you've been in business for that many years, wheeee..." Or maybe you found yourself wondering, "What do the three other jobs you've worked in, your fishing hobby, and your cats have to do with everything else on this website? I mean, I guess they give us a thing or two in common, but they don't really tell me why you're qualified to do what you're doing now." And have you ever wondered... o ... Read More


How to Define and Describe the Transformation Your Coaching Creates

By: Stephanie Tuesday April 7, 2020 comments Tags: Marketing, product creation, Client attraction, product launch, Enrollment, Business planning, Branding

How to Define and Describe the Transformation Your Coaching Creates

A coach recently asked me, "How do you nail down the transformation you create in your group coaching program?" This is an excellent question, and it's very important for you to know the answer before you start designing your program. It's also essential for attracting clients, because people aren't looking for videos, coaching calls or PDFs; they're looking for a way to change a specific part of their lives! When you know exactly what kind of transformation you create for your clients, you can laser-focus your program on the exact... Read More


How Selling to Too Wide an Audience Can Make Your Clients Angry

By: Stephanie Tuesday January 7, 2020 comments Tags: Marketing, product creation, Copywriting, Lead attraction, Client attraction, product launch, Business planning, Branding

How Selling to Too Wide an Audience Can Make Your Clients Angry

Happy New Year! As we start 2020, one way to set yourself up for success is to make sure you're marketing to the right people - and that you aren't marketing to people who will be justifiably angry with you if you sell them your product or services. When I talk about marketing to the right people, I don't just mean picking a niche by age, gender, marital status, and whether or not they have kids. In this blog post, I'm going to share an example of how bad audience selection left me ticked off at a coach who'd enrolled me into his program,... Read More


Are You Offering Something Your Clients Want? Here's a Quick Litmus Test

By: Stephanie Tuesday August 6, 2019 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Social media, Branding, Website design, Video marketing, Sales

Are You Offering Something Your Clients Want? Here's a Quick Litmus Test

Sometimes when I watch other business owners describe their product or service, the descriptionleaves me thinking, "Wow... not only does that NOT make me want your product, but it actually makes me feel LESS inclined to explore your offer." Other times, I can see how it might be useful, or why the product is of high quality, but I'm not really convinced that I need it. Why? Often, it's because their marketing failed a simple yet powerful litmus test that determines whether they're speaking about the right things to get their potential... Read More


How to Decide Which Problems You Solve for Your Clients

By: Stephanie Tuesday October 30, 2018 comments Tags: Marketing, product creation, Copywriting, Client attraction, Business planning, Branding, Referral marketing

How to Decide Which Problems You Solve for Your Clients

When youre creating your product, program or service package, designing your brand, scripting your marketing materials, and speaking to potential clients and referral network members, one of the most important questions you need to answer is What problem do I solve for my clients? I recently met an entrepreneur who was having trouble answering that question in her business. Here are the strategies I recommended: 1. Create a list of all the physical, emotional, financial, and/or lifestyle problems that you've helped people solve, or... Read More


Infographic - Reaching Your Audience With Video Marketing

Tuesday June 26, 2018 comments Tags: Marketing, Lead attraction, Client attraction, Social media, Video marketing, Content marketing, Lead nurture, Branding

Infographic - Reaching Your Audience With Video Marketing

By Josh Wardini Since the beginning of time, marketing has been the bedrock of any successful business venture. With the advent of the internet and the digital age, things have changed drastically. These days, digital marketing is perhaps the most effective form of marketing, and many online retailers like Amazon and even Newegg are jumping on the bandwagon. Of the various types of digital marketing available, video marketing is possibly the most essential and impressionable. Either through an aggressive video marketing... Read More


6 Questions to Help You Create a Bio that Gets Clients

By: Stephanie Tuesday April 17, 2018 comments Tags: Marketing, Copywriting, Lead attraction, Public speaking, Client attraction, About me page, product launch, Webinar, Branding, Website design

6 Questions to Help You Create a Bio that Gets Clients

Have you ever read an "About Me" page that looked and felt like an entry in an encyclopedia, or listened to a webinar presenter share a backstory that made you wonder why they were telling you all of this? Now, here's a better question: did you read or listen to the whole thing, or did you get bored and click away from the page partway through? Some bios inspire their audiences to contact you, or encourage them to buy your services. Others attempt to show the company's or presenter's credibility, but are too dry or irrelevant to get... Read More


5 Effective Ways to Boost Your Amazon Bestseller Rank

Tuesday December 12, 2017 comments Tags: Marketing, Lead attraction, Client attraction, graphic design, Content marketing, Branding, SEO

5 Effective Ways to Boost Your Amazon Bestseller Rank

Guest post by Thomas Buckland. Are you keen to sell more copies of your book on Amazon? Estimates suggest that the site has 3.4 million books on its virtual shelves at any one time so, how can you stand out in such an enormous marketplace? Well, there are some site rules to follow, but the good news is that there are also some basic and fundamental steps you can take yourself that should see your bestseller rank fly What is an Amazon bestseller rank? When you search for a book on Amazon, youll notice it has a... Read More


Should You Say What You're Thinking, Or Not?

By: Stephanie Tuesday June 27, 2017 comments Tags: Lead attraction, Mindset, Inspiration, Public speaking, Client attraction, Email marketing, Content marketing, Public relations, Branding, Video marketing

Should You Say What You're Thinking, Or Not?

I recently had an interesting experience on an art site, and it reminded me of an important principle that applies to both your business and your life in general. I was reading a comic by one of my favorite artists, and I thought about making a comment. I typed something I thought was fitting and funny... and then paused. I found myself asking, Should I post this? Does it add enough to the conversation, or is it just more internet noise? This person already gets a lot of comments on her art. In the end, I decided to post it,... Read More


How To Build A High-Performance Lead Generation Website

Tuesday April 18, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Content marketing, Branding, Website design

How To Build A High-Performance Lead Generation Website

Guest post byBrad Shorr . By now you should know that it doesnt matter how good your product or service is if you dont have the marketing skills necessary to drive customers to do business with you. The same idea applies to Internet marketing, where developing a high-performance lead generation website is absolutely crucial for any business to succeed. The number of products and services that sell themselves is so small that its insignificant. You simply cannot afford to have anything less than a fully functional and highly... Read More



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