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Do Your Clients Think They Don't Need Your Product?

By: Stephanie Tuesday March 14, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Public relations, Lead nurture, Social media, Branding

Do Your Clients Think They Don't Need Your Product?

Are you selling something your clients know they want? Or are you offering a cure for a disease they don't know they have? A little while ago, I was scrolling through my Twitter feed, and I came across this gem from Calvin and Hobbes: It reminded me of a recent conversation I'd had with one of my clients when I suggested that she change the name of a chapter in her course. Why did I want her to change it? Because her potential clients don't know that they need the mindset she was describing. And if they don't know they need... Read More


10 Branding Mistakes You Can NOT Afford to Make

Tuesday November 15, 2016 comments Tags: Marketing, product creation, Copywriting, Lead attraction, Client attraction, graphic design, Content marketing, Public relations, Business planning, Social media, Branding

10 Branding Mistakes You Can NOT Afford to Make

Today's blog post is brought to you by guest writer Niraj Ranjan Rout. For a coach or entrepreneur, your brand is one of your most valuable distinction points. It makes you unique and sets you apart from other similar businesses offering similar services. In short, it answers the most important question your customers tend to ask: Why should I choose you?. "Your brand is the single most important investment you can make in your business." - Steve Forbes You must make sure that your brand captures the soul of your company and... Read More



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