Blog

How to Find Out What Makes Your Coaching Unique

By: Stephanie Tuesday October 5, 2021 comments Tags: Marketing, Copywriting, Lead attraction, Mindset, Inspiration, Client attraction, Business planning

How to Find Out What Makes Your Coaching Unique

When you look at all the other coaches in your field, it can be easy to feel like you don't have what it takes to stand out and get clients. There are so many experts for your clients to choose from, and some of them probably have bigger followings, fancier graphics, and more experience than you. So why SHOULD the clients who need the results you and these other coaches offer choose you over them? In this video, I provide some specific, practical questions you can use to identify your unique strengths, so you can discover - and show your... Read More


Are You Undervaluing Yourself and Confusing Your Clients?

By: Stephanie Tuesday July 6, 2021 comments Tags: Marketing, product creation, Copywriting, Mindset, Motivation, Inspiration, Public speaking, Client attraction, Email marketing, product launch, Content marketing, Enrollment, Public relations, Lead nurture

Are You Undervaluing Yourself and Confusing Your Clients?

Dear Badass, Beautiful Coach... Have you ever had a time when you told your clients about your amazing system or strategy that you KNEW would change their lives... only for them to respond with disinterest or confusion? And do you ever worry that you might not be ENOUGH of an expert, or wonder if your well of knowledge is deep enough to be worth the price you want to charge? In this video, I describe a deceptively simple, yet important truth that many coaches forget, and I explain how forgetting it causes them to confuse their clients,... Read More


How to Use Your Past Experience to Create a Bio that Gets Clients

By: Stephanie Tuesday September 1, 2020 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, About me page, product launch, Public relations, Branding, Website design

How to Use Your Past Experience to Create a Bio that Gets Clients

Have you ever read a bio or "about me" page that made you think "Ugh... I feel like I'm reading an encyclopedia. You were founded in that town, you've been in business for that many years, wheeee..." Or maybe you found yourself wondering, "What do the three other jobs you've worked in, your fishing hobby, and your cats have to do with everything else on this website? I mean, I guess they give us a thing or two in common, but they don't really tell me why you're qualified to do what you're doing now." And have you ever wondered... o ... Read More


Why Clients Shut Down When You Describe What You Do

By: Stephanie Tuesday February 4, 2020 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Enrollment, Sales

Why Clients Shut Down When You Describe What You Do

When you make promises in your marketing, or talk about the problems you solve for your clients, it's important to be both clear and compelling. If your promises or "problem I solve" statements are too vague, your potential clients will be left thinking things like... "That kind of sounds good in theory, but I'm not sure exactly what I'm going to get out of this, and I don't feel like taking a lot of time to find out." "I don't think I have the problem she's talking about. Or maybe I do a little, but I don't think it's causing... Read More


How Selling to Too Wide an Audience Can Make Your Clients Angry

By: Stephanie Tuesday January 7, 2020 comments Tags: Marketing, product creation, Copywriting, Lead attraction, Client attraction, product launch, Business planning, Branding

How Selling to Too Wide an Audience Can Make Your Clients Angry

Happy New Year! As we start 2020, one way to set yourself up for success is to make sure you're marketing to the right people - and that you aren't marketing to people who will be justifiably angry with you if you sell them your product or services. When I talk about marketing to the right people, I don't just mean picking a niche by age, gender, marital status, and whether or not they have kids. In this blog post, I'm going to share an example of how bad audience selection left me ticked off at a coach who'd enrolled me into his program,... Read More


Are You Offering Something Your Clients Want? Here's a Quick Litmus Test

By: Stephanie Tuesday August 6, 2019 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Social media, Branding, Website design, Video marketing, Sales

Are You Offering Something Your Clients Want? Here's a Quick Litmus Test

Sometimes when I watch other business owners describe their product or service, the descriptionleaves me thinking, "Wow... not only does that NOT make me want your product, but it actually makes me feel LESS inclined to explore your offer." Other times, I can see how it might be useful, or why the product is of high quality, but I'm not really convinced that I need it. Why? Often, it's because their marketing failed a simple yet powerful litmus test that determines whether they're speaking about the right things to get their potential... Read More


New Class - Low-Cost Marketing for Small Businesses and Freelancers

By: Stephanie Saturday June 1, 2019 comments Tags: Marketing, product creation, Copywriting, Blogging, Article creation, Lead attraction, Mindset, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Business planning, Lead nurture, Follow-ups, Social media, Sales

New Class - Low-Cost Marketing for Small Businesses and Freelancers

I was planning to write this on Tuesday, but I decided to share it a bit early, becauseI'm celebrating a new accomplishment: I just published a class on SkillShare, called Low-Cost Marketing for Small Businesses and Freelancers ... and for a limited time, you can get it for FREE. In this 68-minute class, you'll discover how small businesses and freelancers can attract leads while spending little or no money on advertising, and convert them into clients without feeling guilty, pushy or salesy. You can access this class, and thousands of... Read More


What Authors Can Teach Business Owners About Content Marketing

By: Stephanie Tuesday February 5, 2019 comments Tags: Marketing, Copywriting, Lead attraction, Content marketing, Social media

What Authors Can Teach Business Owners About Content Marketing

The first month of the New Year just ended, and as we continue this new chapter in our businesses and lives, many of us will be reflecting on the strategies we use to grow our companies and attract clients. If your strategies include content marketing, particularly social media marketing, this is a perfect time to look at a trend I've noticed in the strategies two different industries use, and how they impact the level of engagement these industries get on Twitter. In particular, I'm talking about the #Business hashtag... Read More


How to Decide Which Problems You Solve for Your Clients

By: Stephanie Tuesday October 30, 2018 comments Tags: Marketing, product creation, Copywriting, Client attraction, Business planning, Branding, Referral marketing

How to Decide Which Problems You Solve for Your Clients

When you’re creating your product, program or service package, designing your brand, scripting your marketing materials, and speaking to potential clients and referral network members, one of the most important questions you need to answer is “What problem do I solve for my clients?” I recently met an entrepreneur who was having trouble answering that question in her business. Here are the strategies I recommended: 1. Create a list of all the physical, emotional, financial, and/or lifestyle problems that you've helped people solve,... Read More


How Your Marketing Might Be Attracting the Wrong Kind of Leads

By: Stephanie Tuesday September 18, 2018 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction

How Your Marketing Might Be Attracting the Wrong Kind of Leads

One day, an ad appeared in the sidebar of a site I was browsing, and I couldn't help but stare at it. Not out of curiosity or desire, but out of the same kind of incredulous fascination one might feel if they were walking in a desert that had only one tree, and saw that a car had somehow managed to crash into that tree. It was just that improbably bad. The headline in particular caught my eye: "The only site that gets you a girl". There are so many things wrong with this ad. Let's take a moment to break it down. Problem #1: For... Read More



Categories



Archives


Subscribe

rss