Blog

Have you ever read an "About Me" page that looked and felt like an entry in an encyclopedia, or listened to a webinar presenter share a backstory that made you wonder why they were telling you all of this? Now, here's a better question: did you read or listen to the whole thing, or did you get bored and click away from the page partway through? Some bios inspire their audiences to contact you, or encourage them to buy your services. Others attempt to show the company's or presenter's credibility, but are too dry or irrelevant to get... Read More

When a client is thinking about making a purchase from you, they have one primary question: can you get them the result they want? How long you've been in business, how pretty your website is, and how many features your offer includes are secondary to this one all-important question. Those elements can help you make a sale, but unless the client likes the answer to That One Question, they're unlikely to buy anything. For some people, it can be a challenge to convincingly answer that question, especially if you're just starting out.... Read More

If you or your target audienceare frequent social media users, advances in social commerce can be a huge blessing for you. Social media can help you to educate your audience about your products, give them an easy way to buy from you, and offer quick and convenient customer support. It also helps your clients to research your products, so they can be confident about their buying decision. Today, Josh Wardini is sharing an article andinfographicthat will help you to understand what kinds of social commerce tools are available to you, and how... Read More

Have you even been on a group coaching call, waiting for the presenter to show up... and waiting... and waiting... and eventually realized that they weren't going to come? Even big and successful companies have the occasional mix-up with their coaching calls. Their presenter is on vacation and they forget to cancel the call, or something comes up at the last minute, or they have some kind of technical difficulties that prevent the presenter from accessing the call. Whatever the reason, you and the other participants are now sitting there,... Read More

Guest blogging can be highly lucrative, if you do it the right way and in the right places. Not only does it boost your search engine rank by creating backlinks to your site, but sharing your expertise with other people's audiences exposes you to potential clients who wouldn't have known you existed otherwise. I've personally made well over $10,000 as a direct result of my guest blogging efforts. But as a site owner, I've also seen would-be guest bloggers make mistakes that waste their time and that of the businesses... Read More

Another business owner recently asked me, "How do you keep your business profitable?" Today, I'm going to share the answers I gave them: 7 short, sweet tips for staying profitable. Business Profitability Tip #1: Don't stop marketing. Some business owners keep marketing until their schedules are full or their income is at a comfortable level, then they stop. As a result, if one of their clients stops working with them or reduces their purchases, they end up in a financial crisis. Even if you already have as many clients as you need,... Read More

When I receive a proposal for a guest post or evaluate a client's education-based marketing, there's one mistake that will make me say "can't publish, must revise" faster than almost any other. A mistake that wastes your audience's time, and will make you look useless in the eyes of your potential clients. That mistake is saying "learn how to X", "research how to Y", or "figure out how to Z". Why is this type of teaching point so unacceptable? Imagine if you were sitting in math class, and your teacher said, "Now figure out how... Read More

Guest post by Thomas Buckland. Are you keen to sell more copies of your book on Amazon? Estimates suggest that the site has 3.4 million books on its virtual shelves at any one time so, how can you stand out in such an enormous marketplace? Well, there are some site rules to follow, but the good news is that there are also some basic and fundamental steps you can take yourself that should see your bestseller rank fly What is an Amazon bestseller rank? When you search for a book on Amazon, youll notice it has a... Read More

In one of the business groups I frequent, I recently saw an interesting question: "Do you believe in meeting a customer where they're at financially, or charging full price and sifting through the nose to get that customer?" Many business owners are faced with this question, and there are several valid answers. Which answer is right for you will depend on the client and the scenario, and it's important that you choose one that will create a win-win situation for everyone involved. Today, I'm going to share some principles and strategies... Read More

Guest post by Anthony Musker."‹ I know many of you may raise your brows after reading the heading of this post. You may be thinking that B2B Marketing and Snapchat are quite different from each other, and the latter is a fun-associated application that sends short video clips and images. So how could it be useful for B2B marketing? It may be a fun-associated app, but it also helps in connecting people in the real world. Just like Facebook and Twitter , it can also be useful in advertising your products and services and connecting with... Read More