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10 Branding Mistakes You Can NOT Afford to Make

Tuesday November 15, 2016 comments Tags: Marketing, product creation, Copywriting, Lead attraction, Client attraction, graphic design, Content marketing, Public relations, Business planning, Social media, Branding

10 Branding Mistakes You Can NOT Afford to Make

Today's blog post is brought to you by guest writer Niraj Ranjan Rout. For a coach or entrepreneur, your brand is one of your most valuable distinction points. It makes you unique and sets you apart from other similar businesses offering similar services. In short, it answers the most important question your customers tend to ask: Why should I choose you?. "Your brand is the single most important investment you can make in your business." - Steve Forbes You must make sure that your brand captures the soul of your company and... Read More


4 Lessons From a Failed Cold Call

By: Stephanie Tuesday November 8, 2016 comments Tags: Marketing, Lead attraction, Client attraction, Enrollment

4 Lessons From a Failed Cold Call

If you use cold calling to get leads for your business or charity, youve probably noticed that it can be a challenge to get people interested in the conversation, keep their attention, and inspire them to make a purchase or donation. Today, Im going to share the story of a very unsuccessful cold call, and Ill break down what the caller did wrong and what he could have done differently, so you can learn from his mistakes and increase your own cold calling success. Here are the 4 mistakes the cold caller made, ​and what he should... Read More


Guest Star Post: How to Get More Clients by Saying Less

By: Stephanie Friday November 4, 2016 comments Tags: Marketing, Copywriting, Public speaking, Client attraction, About me page, Email marketing, Content marketing, Webinar, Enrollment, Public relations, Lead nurture

Guest Star Post: How to Get More Clients by Saying Less

When you have an enrollment conversation or create your marketing materials, are you really telling your audience what they need to know? Or are you losing their interest by talking about too many things that your potential client doesn't care about? In today's Guest Star blog post,Rob Frappierwill help you todetermine which parts of your message are essential to inspiring the client to sign up, and what will only bore them and drive them away. By the way, this will be my last Guest Star blogpost for a while. I will still post a new... Read More


Should You Use Your Slogan or Brand Name in Your Marketing?

By: Stephanie Tuesday November 1, 2016 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, Content marketing, Public relations

Should You Use Your Slogan or Brand Name in Your Marketing?

Your brand name or slogan is amazing. It's catchy, it's clever, it captures the essence of your business, and maybe it even has added alliterative appeal to boot. So now that you've got such a great catchphrase, why wouldn't you use it as a selling point in your marketing? I've seen several entrepreneurs do that, and if you're planning to follow that trend and use your slogan as a selling point, then I'll have to call on the gamer nerd side of me and give you an important piece of advice, as explained by Sans the Skeleton: ​ Before... Read More


Guest Star Post: 4 Questions that Determine Whether Your Marketing Materials Will Get Clients

By: Stephanie Friday October 28, 2016 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Public relations, Lead nurture, Social media

Guest Star Post: 4 Questions that Determine Whether Your Marketing Materials Will Get Clients

You have lots of valuable wisdom, tools and strategies to share... but do your marketing materials convey that value? Or do they just confuse your clients, or leave them feeling ambivalent toward your offering? In today's Guest Star blog post, I'm sharing 4 questions you can use to test your marketing materials BEFORE using them, so you can avoid losing time, money and leads on materials that are sure to flop. I'll also reveal 3 problems that often prevent coaches and entrepreneurs from getting clients, so you can avoid losing clients to... Read More


Special Offer: Website Hosting, Email Marketing, CRM and Blogging for Canadians

By: Stephanie Tuesday October 25, 2016 comments Tags: Marketing, Time management, Blogging, Lead attraction, Client attraction, Email marketing, Content marketing, Business planning, Lead nurture

Special Offer: Website Hosting, Email Marketing, CRM and Blogging for Canadians

Are you a Canadian business owner who's looking to find or switch to a new email marketing, website hosting, blogging, time management or CRM system? Whether you're looking to use these systems for the first time, or you aren't happy with your current provider and want to try something else, I have a special opportunity I want to share with you: My current provider, AllProWebTools, is expanding into Canada! To celebrate their introduction to Canada, they're giving a special offer to Canadian entrepreneurs : if you sign up... Read More


Guest Star Post: How to Stand in Your Value and Get Paid What You're Worth

By: Stephanie Friday October 7, 2016 comments Tags: Marketing, Mindset, Inspiration, Client attraction, Enrollment, Public relations

Guest Star Post: How to Stand in Your Value and Get Paid What You're Worth

​ When youre having an enrollment conversation - especially if youre just starting out, and arent very confident in your value yet - it can be easy to undervalue yourself. Many coaches and entrepreneurs - including me! - have fallen into the trap of lowering their prices and working for less than theyre worth. This may feel like a sensible way to enroll clients who dont think they can afford you - but it can also cause you to feel resentful andtaken advantage of, and it makes it harder for you to really give it your all. Today,... Read More


6 Dos and Don'ts to Enroll More Clients Through Conversations

By: Stephanie Tuesday October 4, 2016 comments Tags: Marketing, Mindset, Client attraction, Enrollment, Customer Service, Public relations

6 Dos and Don'ts to Enroll More Clients Through Conversations

So you've got a potential client on the phone or in the room with you, and it's time to explore their needs and, if you're a good fit for each other, to inspire them to enroll. You've got a lot of information to convey, and you have to not only keep their interest while conveying it, but also to convey it in a way that makes them want to sign up with you. For some coaches and entrepreneurs, that's easier said than done - so it's a good thing you're reading this article! Today, I'm going to give you six"dos" and "don'ts" for effective... Read More


3 Ways Marketing is Kind of Like Sex

By: Stephanie Tuesday September 20, 2016 comments Tags: Marketing, Mindset, Client attraction, Copywriting, Lead attraction, Content marketing, Enrollment

3 Ways Marketing is Kind of Like Sex

Did you know that marketing is kind of like sex? It's weird, but true. Here are 3things marketing has in common with sex, and some ways you can use this knowledge to attract more clients. 1. It's semi-taboo, yet necessary. A lot of people get uncomfortable when the subject of sex comes up. The same is true for marketing and sales. When people ask you if you're selling something, it can actually sound like an accusation, which can make you feel defensive and guilty. If you react with discomfort and shame, that will communicate to your... Read More


An Easy Way to Create an Eye-Catching Bio or Resume

By: Stephanie Friday September 9, 2016 comments Tags: Marketing, graphic design, About Me, Bio, Resume

An Easy Way to Create an Eye-Catching Bio or Resume

In this visual age, people are often drawn more to images than they are to text. Social posts with images tend to greatly outperform posts that contain only text, and everybody knows that cat pictures rule the internet. I recently found out about a great way to take advantage of this trend withyour resume or "about me" page, so you can catch the interest of potential clients and employers, and stand out in your industry. The best part is, you don't even have to be a designer or artist - anyone at any skill level can use this tool. For a... Read More



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